Broadcasting Telecasting (Oct-Dec 1957)

1 The CBS Radio Pacific Network doesn't miss a thing! Consider first the 3 Pacific Coast states. Their vast 323,000 square miles contain almost 6 million radio homes. Well, sir, it takes 245,000 watts of well placed power to reach 'em all. We have it! And if you market in the 8 other far west states, we offer you our Mountain Network to blanket that area, too! That's why we don't miss a thing —and neither does the advertiser who depends on us. OPEN MIKE CONTINUED many closed-circuit radio outlets as well as wired audio systems in service hospitals everywhere. To these the Series is carried via shortwave radio from both New York and Hollywood (by transmitters ranging from 50 kw to 200 kw). Added to your article, [this] indicates true world coverage. James H. Rose Lt. Col., USAF Officer in Charge AFRTS, Los Angeles Orienting an American's Views editor: I would like to correct Steve Parker [International, Sept. 2] about tv business in Japan. First, Fuji cigarettes is not an advertiser but a brand name. So, if he speaks of "big advertisers," it should be Japan Monopoly Corp. [tobacco industry in Japan is a monopoly]. Second, he maintains titling is impractical since it requires vertical insertion and is done only on Ziv's Cisco Kid or CBS-TV Film Sales' reruns of / Love Lucy. On the contrary, titling here is either vertical or horizontal and, in fact, is done horizontally for / Love Lucy. Third, Mr. Parker said, "rare are the times when a tv show gets on or off on time." There is absolutely no such thing happening as a 7:30 show getting underway at 7:55 [as Mr. Parker reports]. Also he doubts that the industry will ever match the home impact of U.S. tv. It sure does! The first commercial tv station in Japan, Nihon Tv Network, came up with the idea of installing [public] tv sets to attract people and popularize tv and build up audience. Seeing the results, bars, restaurants and beer gardens started installing tv sets. Once the people can afford a tv set, they come straight back home to watch tv. Bunji Nagakiyo Producer, News Section Nihon Tampa Hoso Japan Maverick Was in Omaha editor: Aware of your addiction to accuracy, I am prompted to report that the statement that James Garner "reportedly made his first personal appearance" at the Maverick calf scramble in Dallas [Programs & Promotions, Oct. 21] is obscured by the facts. KETV (TV) hosted Garner more than a month ago in a daylong Maverick celebration Sept. 21. He made numerous personal appearances, including those as the star of a two-mile-long parade, was honored guest at Boys Town, and participated in a "Meet Maverick" get-together with hundreds of local youngsters. Robert F. Coats Promotion Manager KETV (TV) Omaha, Neb. Broadcasting Publications Sol Taishoff President H. H. Tash Secretary Maury Long Vice President Edwin H. James Vice President B. T. Taishoff Irving C. Miller Treasurer Comptroller Page 22 • November 18, 1957 BROADCASTING* TELECASTING THE B4JSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Win. R. Curtis, Jacqueline Eagle, Myron Scholnick, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Frances Pelzman, Benjamin Seff LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfield R. 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