Broadcasting Telecasting (Oct-Dec 1957)

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ABC-TV has added a live, full-time affiliate in Boston— WHDH-TV (Channel 5) ! Now all Boston can see all ABC-TV shows, as scheduled and programmed. And ABC-TV coverage of U.S. TV homes takes another jump — right up to 94.2%*. Already this year, ABC-TV has added live, competitive affiliates in San Antonio, Tucson, St. Louis, Miami, Norfolk, Peoria, Omaha, Ft. Wayne, Indianapolis and Youngstown. Now WHDH-TV in Boston (the nation's sixth market) raises ABC-TV's live coverage to 82.3% of all U.S. TV homes. This season's further additions — Amarillo and Chattanooga — will push that figure to a whacking 83.1%. That's the kind of news that sets a whole town buzzing. And an avenue, too — Madison or Michigan!