Broadcasting Telecasting (Oct-Dec 1957)

SOUTHERN CALIFORNIA INTERURBIA SANTA BARBARA LOS ANGELES SAN BERNARDINO • RIVERSIDE • PALM SPRINGS • SAN DIEGO ERED BY stations IMPERIAL VALLEY £> INTERURBIA ... "a complex of cities, towns, suburbias which have grown together . . . "is startlingly illustrated in the solidly packed strip from Santa Barbara through Los Angeles and San Bernardino-Riverside to San Diego. NCS #2 CONFIRMS individual city ratings . . . only 3 radio stations are popular and powerful enough to deliver complete this multi-million super-market. OF THIS TOP TRIO, KBIG is • the only independent • the least expensive • LOWEST in cost-perthousand by one yardstick, second by the other. Any KBIG or Weed man would like to show you the documents. JOHN POOLE BROADCASTING CO. 6540 Sunset Blvd.. Los Angeles 28, California Telephone: Hollywood 3-3205 Nat. Rep. WEED and Company OUR RESPECTS to Edward Palmes Shurick ANALYSIS: Ed Shurick can be expected to be resourceful and reliable — but not always predictable. He underlined that fact only a few weeks ago by resigning as a CBS-TV vice president and director of station relations to become executive vice president of Blair-Tv, station representative. Mr. Shurick, a disarming fellow who speaks gently but wields enormous influence through intimate and wide knowledge of the broadcast field, is as modern and active as the Austin Healy 106 sports car he drives. In making the change from CBS-TV to Blair-Tv, Mr. Shurick transfers his focus from networking to spot selling. Physically speaking, however, the move meant only a few New York blocks — from 485 to 415 Madison Ave. He made this short hop by way of the Virgin Islands, where he vacationed for a short time. As executive vice president at Blair-Tv, Mr. Shurick can be expected to provide much of the spark that is necessary to ignite new sales and research development in the spot field. He has always been one to burn the midnight oil — and is never without an attache case going to and from his Weston, Conn., home. Edwards Palmes Shurick was born in Duluth, Minn., on Dec. 15, 1912, son of Edward P. Shurick Sr., who during his career was Minneapolis sales manager with KSTP St. Paul. Mr. Shurick Jr. attended St. Paul central high school and spent two years at the U. of Minnesota. Among his colleagues was CBS' Eric Sevaried. (He later finished his university study at night school at the U. of Kansas City majoring in economics.) In Minneapolis, in 1935, Mr. Shurick joined Addison Lewis Assoc., an advertising agency, after having served as a sports director and announcer (announcing play-by-play sandwiched between such luminaries as Ted Husing and Bill Stern) at WDGY Minneapolis. In 1933 he married Dolores Pipes of St. Joseph, Mo. — "getting married young to the one I did was the best decision I ever made." IN 1938 he was local salesman for KLO Ogden, Utah ("where I really learned about the radio business"), and where he did all the varied jobs which had to be handled at a station in those years. By 1939 he was national sales manager for the newspaper that owned the station. By 1941 he was back at KLO and one of the founders of the Intermountain Network in Salt Lake City. Mr. Shurick served as that network's first general sales manager. From 1942-47, Mr. Shurick was advertising and promotion director of Arthur B. Church's KMBC Kansas City; was account executive in charge of promotion and research for three years with Free & Peters (now Peters, Griffin, Woodward) and joined CBS in March 1950 as market research counsel for CBS Radio. In 1951 he was made account executive in CBS-TV sales and, a year later, manager of network sales development (he set up this new department). During this period and his subsequent years in station relations — he became national director of CBS-TV's station relations in 1954 — he pioneered in the study of pricing and standard affiliation practices, creating the network's affiliation plans committee. He also was the "father" of the Extended Market Plan at CBS-TV designed to aid the small market tv station. Mr. Shurick can discuss a wide range of experience in the broadcast field, from agency to station, from network to representative. He recalls, for example, that when he first joined CBS Radio he worked on presentations, helping to deliver some "several hundred" to agencies. He also is a believer in research, an attitude he has carried with him to his new job. Aside from his sports car enthusiasm, Mr. Shurick is a golfing, fishing, hunting and skeet shooting fan (he's a member of the Weston Gun Club). His home is adorned with antiques, a pursuit that he calls "an investment hobby." He is a member of the Ararat Temple Shrine in Kansas City (Harry Truman's Temple), the Broadcast Pioneers, the Society of Television Pioneers and the Radio & Television Executives .Society of New York. Mr. Shurick also is an author — in 1946 he published a history of radio entitled The First Quarter-Century of American Broadcasting. The Shuricks have four children — Patricia Annette. 19, Sandra Sue, 15, Linda Jean, 12, and a son, Edward P. Shurick III, 9. Page 26 © November 18, 1957 Broadcasting