Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000822
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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conquers CARTHAGE/ Carthage, Arkansas, is one of hundreds of towns and villages in KWKH's 140-county Nielsen coverage area. KWKH's weekly daytime penetration is actually 221,600 radio families! And right at home in Shreveport, KWKH is also a family institution! In Caddo Parish, KWKH reaches 50% more homes weekly than does the second station. KWKH is tops in Shreveport — tops outside Shreveport. Gives you more audience than all other Shreveport stations combined! The Henry I. Christal Co., Inc. has the facts. KWKH A Shreveport Times Station TEXAS SHREVEPORT, LOUISIANA ARKANSAS KWKH Nielsen coverage map (NCS No. 2, Nov., 1956) showing counties with daytime weekly audience of 10% or more of total homes. Nielsen actually credits KWKH with measurable audiences as far distant as Luna County, New Mexico! 50,000 Watts • CBS Radio The Henry I. Christal Co., Inc. Henry Clay Fred Watkins Representatives Executive Vice President Assistant Manager