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DOMINATION IN DEPTH
The first study of local television ever made by the highly respected ALFRED POLITZ RESEARCH CO. reveals that almost everyone watches movies on television.
88% of the 11,420,000 New Yorkers over age 11 watch movies on television, and 75% of these viewers feel that movies are as enjoyable, or more enjoyable than other TV programs.
Which movie programs do viewers watch?
Politz studied the five leading television movie programs in New York and found that over a four week period...
1ILLI0N DOLLAR MOVI REACHES MORE DIFFERENT
PEOPLE THAN ANY THER MOVIE PROGRAM
Million Dollar Movie
7,757,000
Movie Program A
5,589,000
Movie Program B
4,630,000
Movie Program C
3,681,000
Movie Program D
3,218,000
Which movie program has the best movies?
% of all Movie Viewers in 4-weeks
MORE PEOPLE BELIEVE THAT MILLION DOLLAR MOVIE SHOWS THE BEST MOVIE ON TELEVISION
Million Dollar Movie
44.8%
Movie Program A
19.8%
Movie Program B
13.5%
Movie Program C
10.7%
Movie Program D
5.1%
Politz also studied the scheduling of TV movies in order to determine if viewers find these programs convenient to watch. Million Dollar Movie topped the other movie programs with 82.5% of all viewers reporting that if there is a particular movie they want to see they find it convenient to watch on Million Dollar Movie.
A breakdown of movie viewers by categories such as income level, age level, residence, reveals that over a 4-week period Million Dollar Movie reaches more people in every single category than any other television movie program! This is truly domination in Depth.
You can get the full details of the Politz Study from WOR-TVs booklet: "N.Y. TV's 10 MILLION MOVIE VIEWERS"
For your copy write: William P. Dix WOR-TV, 1440 Broadway, N.Y. 18,N.Y
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A Division of
RKO Teleradio Pictures, Inc.
WOR-TV... 9
New York
Broadcasting
November 18, 1957 • Page 37