Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000829
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

DOMINATION IN DEPTH The first study of local television ever made by the highly respected ALFRED POLITZ RESEARCH CO. reveals that almost everyone watches movies on television. 88% of the 11,420,000 New Yorkers over age 11 watch movies on television, and 75% of these viewers feel that movies are as enjoyable, or more enjoyable than other TV programs. Which movie programs do viewers watch? Politz studied the five leading television movie programs in New York and found that over a four week period... 1ILLI0N DOLLAR MOVI REACHES MORE DIFFERENT PEOPLE THAN ANY THER MOVIE PROGRAM Million Dollar Movie 7,757,000 Movie Program A 5,589,000 Movie Program B 4,630,000 Movie Program C 3,681,000 Movie Program D 3,218,000 Which movie program has the best movies? % of all Movie Viewers in 4-weeks MORE PEOPLE BELIEVE THAT MILLION DOLLAR MOVIE SHOWS THE BEST MOVIE ON TELEVISION Million Dollar Movie 44.8% Movie Program A 19.8% Movie Program B 13.5% Movie Program C 10.7% Movie Program D 5.1% Politz also studied the scheduling of TV movies in order to determine if viewers find these programs convenient to watch. Million Dollar Movie topped the other movie programs with 82.5% of all viewers reporting that if there is a particular movie they want to see they find it convenient to watch on Million Dollar Movie. A breakdown of movie viewers by categories such as income level, age level, residence, reveals that over a 4-week period Million Dollar Movie reaches more people in every single category than any other television movie program! This is truly domination in Depth. You can get the full details of the Politz Study from WOR-TVs booklet: "N.Y. TV's 10 MILLION MOVIE VIEWERS" For your copy write: William P. Dix WOR-TV, 1440 Broadway, N.Y. 18,N.Y RK C \u I m A Division of RKO Teleradio Pictures, Inc. WOR-TV... 9 New York Broadcasting November 18, 1957 • Page 37