Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000837
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Can Newspapers Provide :yl ijjJJjUJJ Here are the facts. There are 14 daily newspapers in the area. They have a combined circulation (ignoring duplication) of 318,542. One 600 line insertion (approximately 'A page) in these 14 papers costs S894.00. Effective Coverage of the D J / j Within this same area, WSM delivers a comparable unduplicated daytime audience plus an outside bonus audience even larger than that for which you pay. And on WSM you can achieve real penetration at amazingly low cost. On WSM, $894.00 buys 24 one minute announcements in a week, or a choice quarter hour in the Grand Ole Opry for 3 weeks, or a 15 minute morning newscast 5 days weekly, for 3 weeks. Ask Bob Cooper, or any Blair man for the facts and figures. i There is a difference • • . it's WSM radio 50,000 WATTS, CLEAR CHANNEL, NASHVILLE • BLAIR REPRESENTED • BOB COOPER, GENERAL MANAGER Broadcasting November 18, 1957 • Page 45