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BROADCASTING
THE B U S I N E S S W E E K L Y OF TELEVISION AND RADIO
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# BROADCASTING Subscription Department • 1735 DeSales St.,' Washington 6, D. C. .Page 56 • November 18, 1957
MR. SEGO
ADVERTISERS & AGENCIES continued
ters, effective the beginning of 1958 [Closed Circuit, Nov. 11]. The timebuying staff will be integrated within the general media department under the supervision of Leslie D. Farnath, vice president in charge of media.
Sego Establishes Adv. Inc.
Frank J. Sego, for six years head of the radio-tv department of Parker & Assoc., Birmingham, Ala., has established an advertising and public relations firm in that city under the name, Advertising Inc. Shirley E. . Barnett, formerly of Frank Taylor Adv., Birmingham, is secretary and media director of Advertising Inc. Accounts include Busch Jewelry Co. (30 stores between Texas and Georgia), Boma Distributing Co., Alabama distributor for Motorola radio and tv; Dale's Restaurants in Alabama and Georgia, Dixie Drive-ItYourself System and Alabama Independent Automobile Dealers Assn.
A&A SHORTS
Carrol Adv. Inc., San Antonio, Tex., announces opening of branch office at 3901 Mt. Vernon St., Houston.
Burke Dowling Adams, N. Y., has joined Advertising Research Foundation.
Guild, Bascom & Bonfigli Inc. has opened office at 603 Stewart St., Seattle, Wash.
AGENCY APPOINTMENTS
Manufacturers National Bank appoints W. B. Doner & Co. to handle consumer advertising for its 34 Detroit area branches.
Good Humor Co. of California and its associated company, Curries Ice Cream & Candy Stores, L. A., appoints Cole Fischer Rogow Inc., Beverly Hills.
Tastee-Freez Corp. of America (ice cream store chain), Chicago, appoints Rutledge & Lilienfeld, same city.
Glo-Rnz Inc. (Instant Color Puff hair coloring), Dayton, Ohio, appoints H. W. Kastor & Sons Adv. Co., Chicago.
Hat Corp. of America, N. Y., appoints Grey Adv., N. Y., to handle its Knox hat division in addition to Dobbs brand already being serviced.
Maryland Pacific Co. (Party Pak ice cream cones and Mother Goose drinking straws) names Jimmy Fritz & Assoc., L. A., to handle advertising, merchandising and sales promotion for western division.
Welsh's Baking Co., Reno, Nev., names Ross Jurney & Assoc., Salt Lake City, Utah.
Broadcasting