Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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<v3 fit* "1400 ft. elevation . . ." holiest fovv„r . OWer m the . .. "1000 ft. HEIGHT ABOVE AVERAGE TERRAIN DOES NOT ALWAYS MEAN MORE COVERAGE! NCS 2 WISCONSIN ILLINOIS i,; Unduplicated NBC-TV COVERAGE 4 Unduplicated CBS-TV COVERAGE 51% MORE UNDUPLICATED COVERAGE WITH WOC-TV (NBC) WOC-TV'S 48 COUNTY MARKET — Population* 1,686,000 * Homes* 519,100 TV Farm Homes** _ _ 54,912 TV Homes* 422,800 Effective Buying Income* $2,757,557,000 Retail Sales* $2,007,749,000 Farm Homes** 97,101 *Sales Management "Survey of Buying Power — 1957" **U. S. Census of Agriculture — 1954 The Quint-Cities Station — Davenport and Bettendorf in Iowa: Rock Island, Moline and East Moline in Illinois. WOC TV Channel 6 • Maximum Power • Basic NBC Col. B. J. Palmer. President Ernest C. Sanders. Res. Mgr. Mark Wodlinger. Res. Sales Manager PETERS, GRIFFIN. WOODWARD. INC. EXCLUSIVF NATIONAL REPRESENTATIVE WOC-TV Davenport, Iowa is part of Central Broadcasting Company which also owns and operates WHO-TV and WHO-Radio-Des Moines Broadcasting November 18, 1957 • Page 61