Broadcasting Telecasting (Oct-Dec 1957)

PROGRAM SERVICES THREE'S A CROWD You bet three's a crowd when your radio spot is jammed in with two other spots back to back. Your spot loses its impact. . . You just can't tell your story impressively. DEMAND GUARANTEED SEPARATION Stamp out multiple-spotting. OUR PLEDGE TO YOU GUARANTEED SEPARATION All Announcements Will Be Separated From . . . 2 1. All other commercial announcements by time for one complete musical selection.* All competitive announcements by at least 15 minutes. *Except 10 second, quarter-hourly time signals. This is not a new policy with WOLF. It is the proven sales formula that has brought in consistent renewals through the years from pleased clients representing top national advertisers. We never had it so good— why spoil it RATING for RATING . . . RATE for RATE in CENTRAL NEW YORK it's National Sales Representatives THE WALKER COMPANY SYRACUSE, N.Y. 66 • November 18, 1957 WCUE Settles Suit by UP, Will Resume Use of Service WCUE Akron, Ohio, last week announced settlement of a suit brought by United Press which had claimed the station owed $627.40 for services. WCUE has agreed to pay $313.70, according to Tim Elliot, president, and will resume use of UP service. The latter action negates a second portion of UP's suit (for $7,481.62). UP had claimed this would have been its profit on the WCUE contract during the remaining 2Vz years of the agreement. The dispute, according to Mr. Elliot, originally stemmed from increases in the weekly UP charges which he said were contrary to a 1953 verbal agreement with UP to the effect that no increases would be made during WCUE's current six-year contract with the news service. TNT Tele-Sessions Announces Four Executive Appointments Four executive appointments and offices have been announced by TNT TeleSessions Inc., New York, closed-circuit service firm. John B. O'Connor, national sales representative for TNT for the past year, has been promoted to eastern division manager, and will headquarter at 575 Madison Ave., New York. Gordon N. Morford, formerly western advertising manager, Street & Smith Publications, has been named western division manager with offices at 612 N. Michigan Ave., Chicago. Fred V. Davis, head of TNT's Detroit office for the past year, will be located in the Fisher Building, Detroit, as central division manager. Douglas George, head of TNT operations on the Pacific Coast for two years, is now Pacific Coast division manager, with headquarters at 5859 Melrose Ave., Los Angeles. RCA Thesaurus Sales Up 350% A 350% increase in sales for the combined months of August, September and October 1957 compared to the same period a year ago was claimed last week by RCA Thesaurus for its radio transcription library. A. B. Sambrook, manager of the library, attributed the sales rise to the success of sales booster campaigns, among them "Double Talk" featuring Al Kelly, "Sound Advice," "Little Known Facts" and "What's the Meaning of This Name?" Andrews Sets Up Record Firm Vincent S. Andrews, business manager for broadcast and theatre personalities, has announced formation of Candle Records Inc., New York, to produce religious and educational records. Mr. Andrews has named Louis Livingston, president of World-Wide Promotions Inc., New York, to be executive vice president of the new firm. Plans for the first Candle albums, to be composed of religious records, will be announced shortly, according to the president, who continues his business representation activities. Candle is located at 501 Madison Ave., New York 22; telephone Plaza 3-9110. Broadcasting