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CBS-TV
Jimmy Dean Show Armstrong Cork
Captain Kangaroo Gerber Foods Luden's Viewmaster
Garry Moore Show Gerber Foods Vick Chemical Co. Florida Citrus Nestle Co. Sunshine Biscuit Johnson & Johnson
Arthur Godfrey Time Standard Brands Armour & Co. Pharmacraft
Strike it Rich
Colgate-Palmolive
CBS Morning News Oldsmobile United Motors
Love of Life
Amer. Home Products Procter & Gamble
Search For Tomorrow Procter & Gamble
As The World Turns Procter & Gamble Vick Chemical Co. Pillsbury Mills
Beat the Clock Gerber Foods Mogen David Wine Nestle Co. Sunshine Biscuit Genera] Mills Johnson & Johnson Eastman Kodak Purex
House Party
Standard Brands Toni Co.
The Big Payoff
Colgate-Palmolive
A Brighter Day
Procter & Gamble
The Secret Storm
Amer. Home Products
Edge of Night
Procter & Gamble Standard Brands Vick Chemical Co. Florida Citrus Pet Milk Pillsbury Mills
The Verdict is Yours Toni Co. General Mills
Pro Football
American Petrofina Falstaff Beer Marlboro
Football Preview Carter Products Amer. Home Products
Conquest
Monsanto Chemical
Douglas Edwards
Amer. Home Products Brown & Williamson Hazel Bishop American Can Co.
Robin Hood Wildroot Co. Johnson & Johnson
Name That Tune Kellogg Co. Whitehall Pharmacol
Phil Silvers Show R. J. Reynolds Procter & Gamble
Burns & Allen Carnation Co. General Mills
The Big Record Oldsmobile Kellogg Co. Pillsbury Mills
Talent Scouts Lipton Tea Toni Co.
Climax!
Chrysler Corp.
Bachelor Father American Tobacco
Jack Benny Show American Tobacco
Advertisers Confirm What The Audience Knows
161
Network Orders
pack the KCMC-TV fall schedule with
PROGRAM POWER!
Network Shows Totaling
365
HOURS PER MONTH!
Call Venard for Choice Spot Availabilities — Announcement or Program — In this Distinguished Line-up.
KCMC-TV
Channel 6
TEXARKANA, TEXAS-ARKANSAS
the FOUR STATES area
Maximum Power 100,000 Watts
WALTER M. WINDSOR General Manager
RICHARD M. PETERS Commercial Manager
Represented By Venard, Rintoul & McConnell, Inc.
Ed Sullivan, Show Mercury Eastman Kodak
Trackdown American Tobacco Mobil Oil Co.
Zane Grey Theatre Ford Motor Co. General Foods
Dick & The Duchess Mogen David Wine Helene Curtis
Danny Thomas Show General Foods
December Bride General Foods
To Tell The Truth Pharmaceuticals, Inc.
Red Skelton Show Pet Milk Johnson's Wox $64,000 Question Revlon Co. Norelco The Millionaire Colgate-Palmolive I've Got a Secret R. J. Reynolds U. S. Steel Hour U. S. Steel
Playhouse 90 American Gas Assn. Bristol Myers Marlboro All State Insurance Kimberly-Clark
Schlitz Playhouse Schlitz Beer
The Lineup Procter & Gamble Brown & Williamson
Lucy & Desi Shows Ford Motor Co.
Hiah Adventure General Motors
Show of the Month Du Pont
Person to Person American Oil Co. Life Magazine
Gale Storm Show Nestle Co. Helene Curtis
Have Gun — Will Travel Lever Bros. Whitehall Pharmacol
Gunsmoke
Remington Rand Liggett & Myers
G. E. Theatre General Electric
Alfred Hitchcock Presents Bristol Myers
$64,000 Challenge P. Lorillard Revlon Co.
What's My Line? Remington Rand Helene Curtis
ABC-TV
Superman Kellogg Co. Sweets Co.
Sir Lancelot Kellogg Co. Wander Co.
Wild Bill Hickok Kellogg Co. Sweets Co.
Woody Woodpecker Kellogg
The Buccaneers Kellogg Co. Sweets Co.
Mickey Mouse Club Kool-Aid, Kool Shake Ampar Records Mattel Toys Gold Seal Co. Peters Shoe Co. B. F. Goodrich Mars Candy Co. Armour & Co. Miles Laboratories General Mills General Foods Bristol Myers Pillsbury Mills
Voice of Firestone Firestone
Adventure of Jim Bowie American Chicle Co.
All Star Golf Wildroot Co. Miller Brewing Co.
Disneyland
General Foods General Mills Derby Foods Reynolds Metals
Tombstone Territory Bristol Myers
Lawrence Welk's Top Tunes and New Talent Dodge
Walter Winchell File Revlon Co. Norelco
Patrice Munsel Show Buick Frigidaire
Pat Boone Show Chevrolet
Broken Arrow
Miles Laboratories Ralston Purina
Lawrence Welk Show Dodge
Date with the Angels Plymouth
NBC-TV
Fury
Borden Co. General Foods
You Bet Your Life DeSoto Toni Co.
People's Choice Borden Co.
Amer. Home Products
Your Hit Parade American Tobacco Toni Co.
Broadcasting
November 18, 1957 • Page 67