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TRADE ASSNS. CONTINUED
Tulsa rates 2nd in the nation in per capita ownership of personal automobiles. Here's solid evidence that Oklahoma's No. 1 market is a rich market. Only KVOO blankets all of this rich market area, and gives you bonus coverage in Kansas, Missouri and Arkansas as well. Get your full share of this No. 1 market; get all of it; get on KVOO!
The only station covering all of Oklahoma's No. 1 Market
Broadcast Center • 37th & Peoria
GUSTAV BRANDBORG Vice Pres. & Gen. Mgr.
Represented by EDWARD PETRY & CO.
HAROLD C. STUART President
miere show. Criticism that is valid ought to come from people within the industry, those who "can do something about bad programming," he said.
Must Be 'Watchful Over Radio-Tv,' Say Catholic Bishops at Meet
Citing the continuing need for such agencies as the National Office for Decent Literature and the National Legion of Decency, Catholic bishops of the U. S. last week reminded, "Nor can we fail to be watchful over the fields of radio and television."
The bishops, meeting last week at Catholic U. in Washington, D. C, released a 2,400word statement entitled "Censorship." In it, the bishops noted that civil authority has the right and duty to exercise such control over various media to safeguard public morals, "yet civil law, especially in those areas which are constitutionally protected, will define as narrowly as possible the limitations placed on freedom."
For this reason, the bishops said, "civil legislation by itself does not constitute an adequate standard of morality."
The statement referred to the Sept. 8 encyclical of Pope Pius XII and said that "Our Holy Father has spoken not only of the competence of public administrators, but also of their strict duty to exercise supervision over the more modern media of communication and entertainment — radio and television. He warns public officials that they must look on this matter not from a merely political standpoint, but also from that of public morals."
Half Radio Homes Tune In From 9 a.m.-4:30 p.m. — RAB
More than half of all radio homes in the nation can be reached during the 9 a.m.4:30 p.m. period throughout the week, according to the most recent study of the cumulative radio audience made for Radio Advertising Bureau by the A. C. Nielsen Co. The study, seventh in a series undertaken for RAB, discloses that more than 50% of all radio households tune in regularly during the week (Sunday through Saturday) to programs aired during this time segment.
The typical family's total listening time for the week averages nearly 4Vi hours, the study stated. The research further reveals that over a four-week period better than 75% of all radio homes average more than 13V2 hours of listening in this period.
48 More Radio Outlets Join RAB
Fully 48 new station members and three representative and associate members joined Radio Advertising Bureau in SeptemberOctober, representing the largest gain in membership in any two-month period since RAB's inception, according to Kevin B. Sweeney, president. The new membership reportedly represents $22,000 in annual income. The previous record period for new membership was January-February 1956 when 48 were added, Mr. Sweeney said. Membership now exceeds 850, RAB reported.
Page 70 • November 18, 1957
Broadcasting