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PROFESSIONAL SERVICES
One of the Big Three auto manufacturers buys a thousand viewers for just 33c on KCRG-TV. ( Sure we'll tell you who.)
Page 80
Channel 9 — Cedar Rapids — Waterloo, Iowa
ABC-TV /or Eastern Iowa The Cedar Rapids Gazette Station
* Based on November ARB Telephone Coincidental Survey.
November 18, 1957
Tv Artists Corp. Organized As Personal Management Outfit
Television Artists Corp., 527 Madison Ave., New York, a firm "specializing in personal management," has been formed through a merger by Jack Bertell, onetime executive vice president of MCA, and John Greenhut, formerly head of John Greenhut Enterprises. Mr. Bertell has headed his own personal management firm since 1947.
Performers to be represented by the new firm include: Polly Bergen, Bill Hayes, Carol Haney, Jackie Miles, The Chordettes, Jane Morgan, Carol Lawrence, Jackie Kannon, Morey Amsterdam. Earl Wrightson. Louis Hunt, Elaine Malbin and Larry Daniels. Creative roster includes James Starbuck, Joe Cates, David Tihmar, Earl Wilson, Peter Gennero, Luther Henderson and Jerome Shaw.
Mendelsohn Forms Own PR Firm
The establishment of his own public relations firm, with emphasis on radio-tv clients, has been announced by Howard Mendelsohn, former midwest publicity director of CBS-TV (WBBM-TV Chicago). He will maintain headquarters at 612 N. Michigan Ave. (Telephone: Michigan 2-0244) and represents Rudio Productions ( radio-tv producers) and other clients. Mr. Mendelsohn recently completed a radio-tv campaign for the Julian J. Jackson agency and, in a freelance capacity, worked on the Chicagoland Fair account this past summer.
Talent Service Begins in Chicago
A new talent agents' organization has been created in Chicago to simplify booking procedures between studios and agencies with uniform contracts. Called Chicago's Assn. for Radio and Television Artists, the organization claims to have completed negotiations and signed applications for a Screen Actors Guild franchise in that city. Talent and modeling agencies were signers of the pact, which is designed to benefit Chicago members and CARTA agents.
New PR Firm: LoefF & McElwaine
Loeff & McElwaine has been formed with Robert McElwaine, publicity director of Danny Kaye's Dena Pictures and formerly for Sam Goldwyn Productions, joining forces with Ted Loeff, who has headed his own public relations firm for many years. The new partnership will have headquarters at 259 S. Beverly Drive, Beverly Hills, Calif., with representation in New York and Washington handled by the Myer P. Beck office. Beginning with a preponderance of entertainment accounts, Loeff & McElwaine will open an industrial division, Mr. LoefF announced.
Taylor-Walker Assoc. Formed
The formation of Taylor-Walker Assoc. at Suite 802, 1270 Sixth Ave., New York, has been announced by John H. Taylor and Mary T. Walker, both formerly with Steve Hannagan and Hill & Knowlton Inc. The new firm will serve as consultants for radio and tv promotions and, in affiliation with the Lynn Farnol Group, will act also as public relations consultant.
Broadcasting