Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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You Might Swim lOO Yards in 43,9 Seconds*^— BUT . . . YOU NEED WKZO RADIO TO SINK YOUR COMPETITION IN KALAMAZOO-BATTLE CREEK AND GREATER WESTERN MICHIGAN! 6-COUNTY PULSE REPORT KALAMAZOO-BATTLE CREEK AREA— MARCH, 1957 SHARE OF AUDIENCE — MONDAY-FRIDAY 6 A.M.-12 NOON WKZO 35 Station "B" 20 Station "C" 9 12 NOON-6 P.M. 30 21 10 6 P.M.-12 MIDNIGHT 29 21 10 3%ie @<ety®l £Ptcdiwib WKZO-TV — GRAND RAPIDS-KALAMAZOO WKZO RADIO — KALAMAZOO-BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS-KALAMAZOO KOLN-TV — LINCOLN, NEBRASKA Associated with WMBD RADIO — PEORIA, ILLINOIS WKZO makes the biggest radio splash in Kalamazoo-Battle Creek and Greater Western Michigan — and the Pulse figures at the left PROVE it! Many of our most impressive ratings are for our local shows, with several giving up to a 41% Share of Audience. Let your Avery-Knodel man give you the whole story. WKZO CBS Radio for Kalamazoo-Battle Creek and Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives * Robin Moore set this world's record in Stanford, California on May 19, 1956. Broadcasting November 18, 1957 • Page 95