Broadcasting Telecasting (Oct-Dec 1957)

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On the set of "I Love lucy," (tarring Lucille Ball and Oeei Arnaz. The/nation's Number 1 TV show for 1931, 1952 a*4 1953 is a pioneer of the technique of filming it* program a* • live show with audience. Desilu Production* use* three Mfohaf ^*35mm BNC camera* in filming "I Love lucy." TWU SISOW nee It takes more than just a good script to insure the success of a top-rated network program. The on-stage performances of the stars and supporting cast must be outstanding, carefully timed, superbly directed. And the camera must perform flawlessly in its vital role of recreating the superior quality of the show for millions of TV viewers. Mitchell cameras— internationally famous— provide the matchless photographic performances so necessary to the successful making of the finest theater quality films. That is why, wherever top quality filming is the foremost consideration, Mitchell Cameras are to be found . . . bringing success into focus. MITCHELL The only truly Professional Motion Picture Camera Calif. • Cable Address: MITCAMCO shown throughout the world are filmed with a Mitchell November 18, 1957 • Page 103 ' Joan Davis on the set of "I Married Joan," produced by P. J. Wolfson and appearing on NBC. Three Mitchell 35mm BNC cameras are used on this top TV show, which is in its 2nd year. Jim Backus plays the male lead. Dennis Day, star of "The Dennis Day Show," a top-rated NBC program. Originally "live," this series is in its second year, and is now produced on film by Denmac Productions, using a Mitchell 35mm BNC camera.