Broadcasting Telecasting (Oct-Dec 1957)

PROGRAMS & PROMOTIONS CONTINUED W Illinois' No. 1 market, outside Chicago, is prosperous Peoria area— where your TV commercials have greater impact than in New York, Los Angeles, Philadelphia, St. Louis or 78 other big TV market areas! Sets-in-use actually average 30.4% — sign-on to sign-off— one of the nation's most phenomenal ratings! (ARB Jan., Feb., Mar., '57) And in this No. 1 market, there's a No. 1 station— with the top programs, the top power (500,000 watts), the top tower (660 feet) and the top ratings: AVERAGE RATINGS QUARTER-HOUR DOMINATION WTVH Station B WTVH Station B Morning 9.1 7.2 71 38 Afternoon 12.1 11.2 87 75 Evening 30.1 21.5 133 33 (ARB 3/57) ^Pyppf i^y^r CHANNEL 19 PEORIA, ILLINOIS o*f;|iSl«d with PtORIA JOURNAL STAR £DW. PETRY & CO. NATIONAL REPS ALL FIVE Columbia radio stations (WCOS, WIS, WNOK, WMSC and WOIC) cooperated in the city's "Million Dollar Days" promotion, during South Carolina Fair Week. The governor and the mayor of Columbia attended the occasion which is built around the U. of South Carolina vs. Clemson College football game. The local Chamber of Commerce retained Tom Daisley Advertising Agency to plan and coordinate the outdoor and radio phase of the promotion. The agency used a saturation spot campaign in which 625 announcements were made for the 62 merchants participating in the Fair Week promotion. Pictured at an agency-station planning meeting are (1 to r) : W. H. Mende, assistant manager, WOIC; Betty Blair, account executive, TD Adv.; Tom Daisley, president, TD Adv.; Gerry Quick, sales manager, WNOK; (standing) : Hub Terry, sales manager, WCOS; James H. Whitaker, sales manager, WIS, and Miller Montgomery, sales manager of WMSC. KEYT Goes Gardening With Gordon A garden at KEYT (TV) Santa Barbara, Calif., studios is the scene of its new Gardening With Gordon show, which started Nov. 15. Well-known western gardening authority Gordon Baker Lloyd and his wife, Sassy, joined the station to present the show, which stresses practical gardening for beginners, plus information and demonstrations for the care of indoor plants, shade plants lawns, soil development and advanced study for more active gardeners. A special feature is the issuance of printed matter concerning the topic discussed on each week's program. CHWO Feeds Breakfast to 250 When the local electric power commission announced that power would be off during the morning hours on Nov. 2, CHWO Oakville, Ont., told listeners it would continue broadcasting directly from the transmitter site, rather than from studios where power would be cut. Discussing how CHWO would handle the morning programs, the announcer said the staff would be fed barbecue style at the transmitter site. That morning 250 listeners, some from 25 miles away, turned up for breakfast at the transmitter. They thought they had been invited. The CHWO staff prepared enough food and drinks for all. WGN-TV's 'Supermarket Quiz' A daily Supermarket Quiz has been launched by WGN-TV Chicago. Each day Jack Brickhouse emcees a telecast from a different supermarket, interviewing home makers, supervising games and quizzes and presenting prizes. The station describes the undertaking as a substantial engineering and production remote. To call attention to its new series, WGN-TV sent out baskets of food products which are advertised on its facilities to members of the trade. Among the stores visited are those operated by National Food Co., Kroger Co. and Jewel Tea Co. Pigeons Promote WINE in Buffalo Fifty leading Buffalo advertisers and retailers each received a beribboned box from WINE Buffalo, N. Y., inside which they found a live homing pigeon'. Each recipient was asked in an accompanying note to put a message in the tube on the bird's leg and release it. The pigeons winged their way back to the loft near WINE's studios. Several orders were placed as a result of this unusual promotion. TV FREEDOM FIGHTERS KOOL-TV Phoenix, Ariz., the station that some time ago adopted the battle cry, "See it free on KOOL-TV," has organized a speaker's bureau as the latest step in its mobilization against toll television. Staffers who will speak "anytime, anywhere" on free television are Homer Lane, assistant general manager; Kenneth Morton, station manager; Jack Murphy, assistant manager; Jack Ware, news editor; Ralph Painter, news photographer, and Don Harvey, news commentator. Page 108 November 18, 1957 Broadcasting