Broadcasting Telecasting (Oct-Dec 1957)

BUFFALO REPORTS! PROGRAMS & PROMOTIONS continued PERSON TO PERSON While aboard the sea-going S.S. Catalina, Carl Bailey, KBIG Santa Catalina, Calif., disc jockey, got in touch with the pilot of a plane circling above. The aircraft, from the Los Alamitos Naval Air Station, was "tracking" the ship for radar spotting practice and the d.j. described it to listeners of his regular sea-going program. Coincidentally, the flyers were using KBIG as a navigational fix and when Mr. Bailey called to the plane to dip a wing if it was tuned in, the pilot complied. When he returned to Los Alamitos, where he is stationed, the pilot wrote a letter thanking the disc jockey for the Navy plug and invited Mr. Bailey to visit the anti-submarine air station. KBIG listeners had a full report of the conducted tour and are awaiting a play-by-play account of a sub-hunting mission in which the disc jockey also has been invited to participate. KPBA Gets Stuck in the Groove On its fourth day of commercial air operation Oct. 25, KPBA Pine Bluff, Ark., was giving its record introductions normally, except for one thing — it played the same record over and over for six hours. By that time more than 100 carloads of curious people had come by the studios and the phone had rung 8,000 times, until the station stopped answering it, pulled down the blinds and locked the doors. Pine Bluff's new station got stuck in the groove to "test its listenership," and to "point out that KPBA is a different type of radio, where there's very little talking and a lot of music. . . ." Firms Give Own Plugs on KSIL Personnel to operate KSIL Silver City, N. M., on its Grant County Day celebrations, was provided by 45 local firms. The station got as many businessmen to participate as possible and from sign-on to signoff they played the records, read all the news, commercials and announcements. During his stint at the mike, each guest was allowed to identify himself and give his own business a plug. The visitors were taken on a tour of the station. "It helps them understand our business and problems much better," said lim Duncan, KSIL's ownergeneral manager. Quaker Oats Signs for 'Roses' Quaker Oats will sponsor CBS-TV's coverage of the 69th annual Tournament of Roses in Pasadena, Calif., on New Year's Day in a two-hour broadcast beginning at 11:30 a.m. The parade, covering a five-mile route, will be covered by four CBS-TV cameras. tkom ifu desk oj* VAN DE VRIES To: Marvin Fraum SCREEN GEMS Jam 'SHOCK'— 52 of the greatest spine-tingling features including the original "Frankenstein", "Dracula", "Wolf Man", "The Mummy" and other famous shockers ! Your city is ready for the "SHOCK treatment" ! TELEVISION SUBSIDIARY OF COLUMBIA PICTURES 711 FIFTH AVENUE • NEW YORK 22, N.Y. NEW ORLEANS ALLIED always has the BROADCAST TUBES you need IMMEDIATE DELIVERY ON RCA 5820 { allied is the world's largest supDrier of power and special-purpose ?SSs for broadcast station use^ Look to us for immediate expert shipment from the world's largest stocks of electronic supplies. See your allied 404-page 1958 Buying Guide for station equipment and supplies. Get what you want when you want it. Catalog copies are available on request. ALLIED RADIO 100 N. Western Ave., Chicago 80, III. Phone: HAymarket 1-6800 Broadcasting November 18, 1957 • Page 115