Broadcasting Telecasting (Oct-Dec 1957)

radio towers of the government broadcasting system on certain stamps of the set. These are but a few examples of what some countries have done to honor radio and television on postage stamps. In many cases the postal authorities in these countries also operate the radio and tv stations. While no commercial broadcasters have been portrayed on stamps as yet, some personalities who played important parts in the development of radio communication have been portrayed. For example, Marconi was featured on Italian stamps in 1938. Nicholas Tesla has been on several issues of Yugoslavia. Russia, which claims that A. S. Popov invented radio, issued a stamp to the inventor in 1945 on the occasion of the 50th anniversary of his invention of radio. Hungary in 1948 also had a stamp for Popov. Others who have contributed to various segments of tele-communications, such as Thomas Edison, Samuel B. Morse, and Alexander Graham Bell, have been featured on stamps of a number of countries, including the United States and Canada. Boston Agency Strikes Back At Reds With U. S. 'Giveaway' A Boston advertising agency, striking back at Moscow Radio's ideological quiz contest, has promised a bigger and better one from the U. S. to Moscow. Chambers, Wiswell, Shattuck, Clifford & McMillan Inc., Boston, has announced the American Million Ruble Sweepstakes. Two shortwave operations, WRUL Scituate, Mass., and Radio Liberation, Munich, Germany, have offered to carry the Million Ruble Sweepstakes free, but no decision has been made yet. According to Benjamin Shattuck, president of the New England agency, the promotion is intended to give Communist-dominated peoples an idea of the American standard of living. Nathaniel H. Sperber, vice president in charge of public relations and creator of the shortwave giveaway, said the agency is carrying it out on its own patriotic initiative. Quiz prizes are being donated by manufacturers of boats, freezers, phonographs, cameras, shotguns and other commodities typifying the American standard. Although the show won't be heard for some weeks, professors from Harvard U., Massachusetts Institute of Technology and Boston U. already have held their first meeting on Sweepstakes questions. They will be phrased to show material and cultural standards of U. S. citizens. Announcement of the American Million Ruble Sweepstakes came on the heels of Moscow Radio's report that its shortwave quiz for North Americans had come up with more winners than prizes available. Listeners answering seven questions on Russian communist history correctly totaled 39, but only 10 prizes were available. The Reds solved the problem by drawing 10 U. S. names out of a hat to receive radio sets, cameras and records. The two-week quiz drew 1,270 entries from North America, it was reported. v. LIVING SQUID captured at last in SOU BE TV spot news on ©HAFT 16mm MAGNA-STRIPE RAW STOCK You can now get Soundcraft Magna-Stripe (film with pre-applied magnetic sound track) in raw stock form! The availability of Magna-Stripe Raw Stock, and equipment for its use — now enables you easily to convert from optical to magnetic sound track— to achieve living sound for your TV spot news films! Only Soundcraft's Magna-Stripe provides *Oscar-winning oxide formulation! Because optical developing processes cannot affect sound already recorded on Magna-Stripe, you can develop your films for maximum optical clarity. All the advantages of tape recording are yours with Magna-Stripe! First adopted in CBS-TV Newscasts— Magna-Stripe has won viewer and critic plaudits for "live" sound quality in spot news broadcasts. To learn how easily you can convert to Magna-Stripe Raw Stock ...write Soundcraft today! *1953 Academy of Motion Picture Arts & Sciences Award reeves SOUNDCRAFT corpo RATION 10 E. 52nd St., New York 22, N. Y. • West Coast: 338 N. La Brea, L. A. 36, California WORLD'S LEADING MANUFACTURER OF RECORDING FILMS Broadcasting