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tussell Z. Eller dvertising Manager, Sunkist Growers
I like the new Printers' Ink nth its treatment of news nd the obvious integration of advertising with basic business objectives. This places advertising in its true light as force to perpetuate the business cycle. "
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TME MX\GX\Zir*sJE OF= X\D\/E F=tTI £5 / /V G. 65 EEE l—L-l f\l G . M/KFtKETTING
Markets are changing. Pressures are increasing to create more demand for goods and services. Advertising and marketing men are more than ever enthusiastic about PRINTERS' INK. Because more than ever it puts the focus on the integration of advertising, selling and marketing with the fast-moving events which influence the currents of business.
The editorial program of the. new PRINTERS' INK is unique in covering the broad scope of the activities in today's concept of marketing. It pin points the subjects and covers them in depth; in authoritative, exciting news magazine style that has won the acclaim of top executives across the land.
No other publication is doing this kind of a job
for the all important distribution half of American business. Only PRINTERS' INK attempts to so integrate the advertising, selling and marketing functions and techniques with the whole of business management. With its rich background of reportfng the best thinking in the field, enhanced by recently expanded facilities, PRINTERS' INK is admirably equipped to do this competently.
The key men in the marketing process who influence and make the decisions on advertising for their companies are readers of the new PRINTERS' INK. You can reach more of them with your sales message in PRINTERS' INK than in any other advertising publication.