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the high speed and wide latitude of Du Pont "Superior" 4!
Speaking for NBC cameramen all over the world, Mr. Gene Juster, Manager of NBC Newsfilm, said that DuPont Superior® 4 Motion Picture Film is the best combination of wide exposure latitude and high speed they have found.
News cameramen have to shoot many situations with only available light and they have found that "Superior" 4 lets them get good newsreel shots in almost any light. In fact, as a test of this film's speed, a man was photographed in a darkroom, holding a lighted match a foot from his face. With this single light source, DuPont "Superior" 4 recorded recognizable features.
99 times out of 100, these cameramen cannot
afford the luxury of a meter reading before they shoot. They rely on their experience and their confidence in the film they use to get a good picture — and they usually can't go back and try again. Many of the men assign their own speed ratings to a film, and NBC has learned to depend on the wide latitude of "Superior" 4 to handle these varied ratings during processing.
In view of the confidence which NBC's experienced cameramen, like those shown above, place in DuPont "Superior" 4, it's not surprising to find that this fine film is in NBC's film stocks.
FOR FURTHER INFORMATION about Du Pont Motion Picture Films, ask the nearest Du Pont Sales Office, or write Du Pont Co., Photo Products Dept., Wilmington 98, Delaware. In Canada: Du Pont Company of Canada (1956) Limited, Toronto.
Mr. Gene Juster (right) of NBC Newsfilm and Mr. William Sweet, Du Pont Technical Representative, discuss the ability of Du Pont "Superior" 4 to withstand the high processing temperatures met when using NBC's "Jiffy" processor.
"EG. U. S. PAT. OFF
BETTER THINGS FOR BETTER LIVING
. . . THROUGH CHEMISTRY
DU PONT MOTION PICTURE FILM
DISTRICT SALES OFFICES
Atlanta 8, Ga 805 Peachtree Bldg.
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Phila., Pa. 308 E. Lancaster Ave., Wynnewood Export . . Nemours Bldg., Wilmington 98, Del. November 18, 1957 • Page 137