Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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FOR NEWS IN THE NATION'S CAPITAL... IS THE SPEAKER OF THE HOUSE! WRC is Washington's favorite radio station for news! Its Monday-through-Friday local news programs win an average 26% share of audience-greater than the competition on any of the other 16 radio stations in the nation's Capital. Now, more than ever, listeners want news. And because these audiences want news, and listen attentively, your sales story-within the news program format-goes over with maximum impact. You can benefit immediately from WRC's big news "beat." Your NBC Spot Sales representative ill Q A A Q A will supply you with current availabilities in a flash. Call him. y y | \ li * jQ(J Source: NSI ReportWashington, D.C., Area -July, 1957 WASHINGTON, D. C. SOLD BY InBCJ SPOT SALES Page 140 • November 18, 1957 Broadcasting