Broadcasting Telecasting (Oct-Dec 1957)

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NOVEMBER 25, 1957 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO COMPLETE I Exclusive: The top 50 agencies in radio and television ABC-TV, spurred by success, declares ambitions for '58 Theatre owners convention comes out against pay tv Unseen, unheard commercials: They're on the air now Page 27 Page 56 Page 66 Page 72 Out of Texas, the great television country, comes the greatest of them all, mellow, warm-hearted, aged to perfection eight full years . . . KPRC-TV, Houston. We challenge you to find a better station. JACK HARRIS Vice President and General Manager JACK McGREW Station Manager EDWARD PETRY & CO. National Representatives COURTESY OF ANCIENT AGE