Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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As FIRST as you can be! July ARBs 1. Gunsmoke WCHS 51.4 2. Highway Patrol WCHS 38.9 3. I've Got a Secret WCHS 35.7 4. Alfred Hitchcock WCHS 34.8 5. What's My Line? WCHS 33.0 6. To Tell The Truth WCHS 32.4 7. Undercurrent WCHS 31.1 8. Richard Diamond WCHS 30.9 9. Playhouse 90 WCHS 30.7 10. $64,000 Question WCHS 29.3 The Millionaire WCHS 29.3 Eleven out of the top ten programs in West Virginia's biggest market! Some stations can garner 7 out of 10, 8 out of 10, 9 out of 10, and rarely, 10 out of 10. But 1 1 out of 10 of the top-ten in the biggest market shows what WCHS-TV offers in the Charleston-Huntington-Ashland area. These are the ARB figures released 8/27/57. WCHS-TV with its 1,000 foot tower and maximum power reaches a great and growing market. Call Branham or Jack Gelder, Vice President and General Manager, WCHS-TV. WCHS'TV * Ten top-rated television programs in CHARLESTON. Compiled from ARB audience study for the survey week of July 25 through 31. All figures copyrighted by the AMERICAN RESEARCH BUREAU, INC. Released 8-27-57. SERVING CHARLESTON -HUNTINGTON -ASHLAND FROM THE BIGGEST MARKET . . . Charleston's only TV Station! BASIC CBS Published every Monday, 53rd issue (Yearbook Number) published in September by Broadcasting Publications Inc., 1735 DeSales St.. N. W., Washington 6, D. C. Entered as second class matter March 14, 1933 at Post Office, Washington, D. C, under act of March 3, 1879.