Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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sales staff on American and you can own it The Merv Griffin Show (7:15 to 7:55 pm) features s-inger Darla Hood, The Spellbinders, Jerrry Bresler's orchestra. The Bill Kemp Show (8 to 8:55 pm) headlines vocalists Peter Hanley and Betty Holt, The Upbeats, Neal Hefti's orchestra. From morning to night, five days a week, you can have American Radio's million-dollar sales staff selling your product exclusively to millions of people everywhere. Here's how it works: When you buy a five-minute program unit in any one of American's hour-long, weekday musical shows, you automatically lock out competition for the rest of that hour — all week. Here, for the first time in years, is a brand-new advertising franchise. Nowhere else in all mass media can you buy this kind of salesmanship and product exclusivity. the ~\\WB one is AMERICAN BROADCASTING NETWORK