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..AND
THEIR
RADIO-TV
BILLINGS
All Dollar Figures Are Millions
Combined Broadcast Billing
Total Tv
Tv Spot
Tv Network
Total Radio
Radio Spot
Radio Network
Broadcast Share of Agency's Total Billing
Broadcast Billing Change
r rom iyoo
$103
$91
$30
$61
$12
$12
—
52%
+ $26.6
100
85
18
67
15
9
6
45%
+ 18
92
80
15
65
12
8
4
37%
+ 22
85
71
25
46
14
2
12
40%
+ 5
76.5
69.5
36.5
33
7
7
—
75%
+ 21.5
54.5
51.5
15.5
36
3
2
1
58%
+ -V
49
43
9
34
6
5
1
61%
+ 6
47
39.5
10
29.5
7.5
4
3.5
55%
+ 9.5
42
39.9
15.6
24.3
2.1
1.6
.5
50%
+ 10.1
40
33.3
8
25.3
6.7
1
5.7
35%
+ 7.5
36
32
4
28
4
2.5
1.5
50%
— 4
31.5
24.7
5.7
19
6.8
6
.8
55%
4.1
31
20
10
10
11
9
2
25%
+ 3
26.7
21.4
4.8
16.6
5.3
4.5
.8
65%
+ 2.2
25
21
3
18
4
2.5
1.5
27%
+ 4
24.5
21.1
4
17.1
3.4
2.9
.5
54%
+ 3.5
17
10
7.8
2.2
7
5
2
35%
+ 2.5
16.8
15.3
5.5
9.8
1.5
1
.5
48%
+ 2.8
16.8
15.8
2
13.8
1
.3
.7 ■
60%
+ 2.8
16
13
3
10
3
2.8
2
22%
+ 2
15.4
14.4
7.4
7
1
.8
.2
30%
+ 4.4
15
14.5
1
13.5
.5
.5
—
95%
*
15
10
7
3
5
4
1
20%
*
14
8.5
3
5.5
5.5
5.5
—
28%
same
14
11.8
3
8.8
2.2
2
.2
43%,
+ 2
12.8
11.8
5
6.8
1
.5
.5
85%
+ 1.8
11.2
11
1
10
.2
.2
—
48%
2.6
11
10.5
2.1
8.4
.5
—
.5
88%
+ 2
10.4
8.3
3
5.3
2.1
1.1
1
48%
10.3
8
2
6
2.3
2.3
—
30%
+ .7
10
9.1
1.6
7.5
.9
.9
—
50%
+ 3.3
10
7
.5
6.5
3
2.7
.3
35%,
3
9
8.3
2
6.3
.7
.7
—
48%
1.8
8.3
8
.8
7.2
.3
.3
—
45%
*
8.2
7
.5
6.5
1.2
.2
1
24%
*
8
5.9
2.7
3.2
2.1
2.1
—
75%
+ .5
7.7
5.9
5.9
1.8
1.8
—
25%
*
7.7
5.6
1.8
3.8
2.1
1.4
.7
19%
+ .7
7.4
6.6
2.1
4.5
.8
.8
—
49%
+ .4
7.3
6
2.5
3.5
1.3
.5
.8
60%
*
6.9
5.3
1.5
3.8
1.6
1.2
.4
70%
*
6.6
5.1
4.6
.5
1.5
1
.5
80%
+ 1.1
6.5
6.1
2.2
3.9
.4
.4
— .
32%
*
6.4
4
2.1
1.9
2.4
2.4
38%
*
6.2
3.7
.7
3
2.5
.2
2.3
40%
seme
6.2
6
.5
5.5
.2
.2
21%
6
5
2
3
1
1
46%
. 1
5.5
4
1
3
1.5
1
.5
30%
2.5
5.3
4.8
2
2.8
.5
.5
35%
*
5
5
.3
4.7
95%
.5
* Agency did not appear in listings last year.
Broadcasting
FOR THE TOP AGENCIES' BILLINGS SINCE 1952, SEE OVERLEAF
November 25, 1957 • Page 29