Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000966
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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ADVERTISERS & AGENCIES continued FIVE YEARS WITH THE TOP BROADCAST 1952 Combined Radio Tw 1 V Combined Radio Tv Rank Agency Radio-Tv Only Only Rank Agency Radio-Tv Only Only 1. BBDO $40 $13.5 $26.5 9. FOOTE, CONE & BELDING $20 $10 $10 2. YOUNG & RUBICAM 36 12 24 10. LEO BURNETT 18 9 9 3. BENTON & BOWLES 30 10.5 19.5 11. LENNEN & NEWELL 15 3 12 BIOW CO. 30 10.5 19.5 TED BATES 15 6 9 5. WILLIAM ESTY & CO. 28 10 18 13. KENYON & ECKHARDT 14.5 5.5 9 6. J. WALTER THOMPSON 27 13.5 13.5 14. N. W. AYER & SON 12 6 6 7. DANCER-FITZGERALD-SAM PLE 26 17.5 8.5 15. MAXON INC. 11 4.4 6.6 8. MCCANN-ERICKSON 25 8.7 16.3 1953 1954 Combined Radio Tv Combined Radio Tv j Rank Agency Radio-Tv Only Only Rank Agency Radio-Tv Only Only 1. BBDO $49.5 $14.5 $35 9. TED BATES & CO. $24 $ 6 $18 2. YOUNG & RUBICAM 49 15 34 LEO BURNETT CO. 24 7.2 16.8 3. J. W. THOMPSON CO. 35 13.5 21.5 11. FOOTE, CONE & BELDING 18 8 10 4. BENTON & BOWLES 32 1 1.8 20.2 LENNEN & NEWELL 18 4 14 BIOW CO. 32 8 24 13. KENYON & ECKHARDT 15.2 5.6 9.6 6. WILLIAM ESTY & CO. 29 8 21 14. KUDNER AGENCY 15 4.8 10.2 7. DANCER-FITZGERALD-SAMPLE 27 18 9 15. CUNNINGHAM & WALSH 14 4 10 8. MCCANN-ERICKSON 25.5 8 17.5 MAXON INC. 14 4.2 9.8 17. N. W. AYER & SON 13.4 6.5 6.9 Combined Radio Tv Combined Radio Tv Rank Agency Radio-Tv Only Only Rank Agency Radio-Tv Only Only 1 . YOUNG & RUBICAM $60 $15 $45 11. KENYON & ECKHARDT $22.5 $ 7.5 $15 2. BBDO 59 13 46 12. COMPTON ADV. 22.3 5.5 16.8 3. J. WALTER THOMPSON CO. 50 12 38 13. FOOTE, CONE & BELDING 22 5.5 16.5 4. MCCANN-ERICKSON 46 9 37 • 14. LENNEN & NEWELL 20 4 16 5. BIOW CO. 33.4 5.6 27.8 15. N. W. AYER & SON 18 7.5 10.5 6. LEO BURNETT CO. 33.3 6 27.3 16. CUNNINGHAM & WALSH 16 3.5 12.5 7. WM. ESTY CO. 31 5 26 17. KUDNER 14 2.6 11.4 8. BENTON & BOWLES 29.2 8.4 20.8 MAXON INC. 14 3 1 1 9. DANCER-FITZGERALD-SAMPLE 28.5 15.5 13 19. SULLIVAN, STAUFFER, 10. TED BATES & CO. 27.5 7 20.5 COLWELL & BAYLES 13.8 3.8 10 1955 HH Combined Radio Tv ' Combined Radio Tv Rank Agency Radio-Tv Only Only Rank Agency Radio-Tv Only Only 1 . YOUNG & RUBICAM $72 $12 $60 10. BIOW-BEIRN-TOIGO $30 $ 5 $25 2. BBDO 60 10.5 49.5 DANCER-FITZGERALD-SAMPLE 30 13 17 MCCANN-ERICKSON 60 10.5 49.5 12. COMPTON ADV. 25.5 4.5 21 4. J. WALTER THOMPSON 58 5 53 13. N. W. AYER & SON 21 10 11 5. LEO BURNETT 42.1 5.8 36.3 14. FOOTE, CONE & BELDING 20.5 3.5 17 6. BENTON & BOWLES 39 4 35 15. LENNEN & NEWELL 20 4 16 WILLIAM ESTY 39 4 35 16. SULLIVAN, STAUFFER, 8. TED BATES 37 7 30 COLWELL & BAYLES 17.8 3.3 14.5 9. KENYON & ECKHARDT 34.5 4.5 30 17. CUNNINGHAM & WALSH 17 3.5 13.5 18. RUTHRAUFF & RYAN 15.5 4 11.5 1956 Combined Radio Tv Combined Radio Tv 1 Rank Agency Radio-Tv Only Only Rank Agency Radio-Tv Only Only 1. YOUNG & RUBICAM $82 $ 8 $74 12. COMPTON ADV. $31.9 $ 2.3 $29.6 2. BBDO 80 10 70 13. N. W. AYER & SON 28 10 18 3. MCCANN-ERICKSON 76.4 9.9 66.5 14. SULLIVAN, STAUFFER, 4. J. WALTER THOMPSON 70 10 60 COLWELL & BAYLES 24.5 4.4 20.1 5. TED BATES 55 6 49 15. CAMPBELL-EWALD 21 4 17 6. BENTON & BOWLES 53.8 3.1 50.7 LENNEN & NEWELL 21 1.5 19.5 7. LEO BURNETT 43 5 . '38 17. RUTHRAUFF & RYAN 15 4 11 8. WILLIAM ESTY 40 6 34 18. CUNNINGHAM & WALSH 14.5 2.8 11.7 9. DANCER-FITZGERALD-SAMPLE 37.5 6.5 31 19. CAMPBELL-MITHUN 14 1 13 10. KENYON & ECKHARDT 35.6 4.5 31.1 D'ARCY ADV. 14 3 11 1 1 . FOOTE, CONE & BELDING 32.5 7 25.5 GRANT ADV. 14 2.5 11.5 MAXON INC. 14 1 13 Page 30 November 25, 1957 Broadcasting