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AGENCIES
The listings on these two pages show activity of the top-billing broadcast agencies for 1952-1956. Broadcasting's annual surveys have increased with the increase in billings and refinement of survey technique. All figures are millions.
Rank Agency
16. SULLIVAN, STAUFFER, COLWELL & BAYLES
CUNNINGHAM & WALSH 18. NEEDHAM, LOUIS & BRORBY
CECIL & PRESBREY
COMPTON ADV. 21. SHERMAN & MARQUETTE
RUTHRAUFF & RYAN
Combined Radio Tv
Radio-Tv Only Only
$10 $4 $6
10 4 6
8 3 5
8 3.6 4.4
8 4.5 3.5
7.5 2.5 5
7.5 3.2 4.3
Rank Agency
23. CAMPBELL-EWALD D'ARCY ADV. WARWICK & LEGLER WARD WHEELOCK CO.
27. HARRY B. COHEN CO.
28. WILLIAM WEINTRAUB
29. ERWIN, WASEY & CO.
30. FULLER & SMITH & ROSS
Combined Radio Tv
Radio-Tv Only Only
$7 $1.8 $5.2
7 3.5 3.5
7 3 4
6 3.5 2.5
4.5 1.8 2.7
4 2 2
3.5 1.5 2
3.4 .9 2.5
Rank Agency
18. SULLIVAN, STAUFFER,
COLWELL & BAYLES
19. COMPTON ADV.
20. NEEDHAM, LOUIS & BRORBY SHERMAN & MARQUETTE
22. GEOFFREY WADE
RUTHRAUFF & RYAN
24. CECIL & PRESBREY
25. CAMPBELL-EWALD
Combined Radio Tv
Radio-Tv Only Only
$13 $3 $10
12.5 5 7.5
11 4.5 6.5
11 3.5 7.5
10 6.5 3.5
10 5 5
9.5 1.5 8
8.5 1.8 6.7
Rank Agency
26. WARWICK & LEGLER
27. D'ARCY ADV.
28. DOHERTY, CLIFFORD, STEERS
& SHENFIELD FULLER & SMITH & ROSS MACMANUS, JOHN & ADAMS WARD WHEELOCK CO. WEISS & GELLER
Combined Radio Tv
Radio-Tv Only Only
$7 $1.5 $5.5
6.5 2.5 4
6 1.5 4.5
6 1.5 4.5
6 2 4
6 2.5 3.5
6 2 4
Rank Agency
20. RUTHRAUFF & RYAN
21. NEEDHAM, LOUIS & BRORBY
22. BRYAN HOUSTON INC.
23. GEOFFREY WADE
24. CAMPBELL-EWALD WEISS & GELLER
26. TATHAM-LAIRD
27. D'ARCY ADV. ERWIN, WASEY
Combined Radio Tv
Radio-Tv Only Only
$13 $4 $9 11.9 3.6 8.3 11.5 4 7.5 117 4 10 2.2 7.8 10 2 8 9.5 1 8.5 8 3.5 4.5 8 3 5
Rank Agency
29. MACMANUS, JOHN & ADAMS
30. DOHERTY, CLIFFORD, STEERS
& SHENFIELD GEYER INC.
32. FULLER Sc SMITH & ROSS
33. GRANT ADV. WARWICK & LEGLER
35. GREY ADV.
36. HARRY B. COHEN
Combined Radio Tv
Radio-Tv Only Only
$7 , $ .5 $6.5
6 2.2 3.8
6 2 4
5.7 .5 5.2
5.5 1.5 4
5.5 1.3 4.2
5.1 1.5 3.6
5 2 3
Combined
Radio
IV
Combined
Radio
Tv
Rank
Agency
Radio-Tv
Only
Only
Rank
Agency
Radio-Tv
Only
Only
19.
CAMPBELL-EWALD
$14
$3
$11
28.
BRYAN HOUSTON "
$9.8
$2.8
$7
KUDNER AGENCY
14
2.5
11.5
29.
MACMANUS, JOHN & ADAMS
8.5
.7
7.8
MAXON INC.
14
3
11
30.
ERWIN, WASEY & CO.
8
3
5
22.
TATHAM-LAIRD
12.2
.9
11.3
GREY ADV.
8
1.7
6.3
23.
NEEDHAM, LOUIS & BRORBY
12
3
9
32.
GEYER INC.
7
2
' 5
24.
GRANT ADV.
11.1
2.6
8.5
33.
EARLE LUDGIN & CO.
6.3
.3
6
25.
GEOFFREY WADE
11
4
7
34.
NORMAN, CRAIG & KUMMEL
6
2
4
26.
d'arcy ADV.
10
3.5
6.5
DOHERTY, CLIFFORD, STEERS
WEISS & GELLER
10
2
8
& SHENFIELD
6
2
4
36.
WARWICK & LEGLER
5.7
1.2
4.5
Combined
Radio
Tv
Combined
Radio
Tv
Rank
Agency
Radio-Tv
Only
Oniy
Rank
Agency
Radio-Tv
Only
Only
23.
TATHAM-LAIRD
$13.8
$ .6
$13.2
33.
EMIL MOGUL
$7.5
$2.5
$5
24.
KUDNER AGENCY
13
4
9
34.
MACMANUS, JOHN & ADAMS
7
1.5
5.5
25.
NEEDHAM, LOUIS & BRORBY
12
2.5
9.5
RUSSEL M. SEEDS
7
1.5
5.5
26.
GEOFFREY WADE
11
2
9
EARLE LUDGIN
7
.8
6.2
GREY ADV.
11
2.2
8.8
37.
DOHERTY, CLIFFORD,
28.
BRYAN HOUSTON
10.8
1.3
9.5
STEERS & SHENFIELD
6.7
1.2
5.5
29.
NORMAN, CRAIG & KUMMEL
9.6
2.6
7
38.
WARWICK & LEGLER
6.2
1.3
4.9
30.
NORTH ADV.
9
1
8
39.
RAYMOND SPECTOR
5.6
1
4.6
31.
GEYER INC.
8
2
6
40.
HARRY B. COHEN
5.5
1.2
4.3
ERWIN, WASEY
8
2
6
Broadcasting
November 25. 1957 • Page 31
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