Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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"Where Did You Go?" "Up Madison Avenue." "What Did You Do?" "Listened." We recently visited our national representatives, the fellows at The Katz Agency. You think you're tough? You ought to hear Dan and Ken and Kel holding us up to the light, sticking pins in us, weighing our statements, counting our noses, evaluating our evaluations. They got calculators that make E=mc" a piker. They're the original Leaning Over Backwards hoys. They have a passion for facts; they like this one: WMT Radio Ranks 39th Nationally. (There are only 38 markets in the U. S. where there's a radio station that delivers a larger daytime weekly audience.) (Give 'em your authority said Dan. Okay. NCS 2.) WMT CBS Radio for Eastern Iowa Mail Address: Cedar Rapids 600 kc. Broadcasting November 25, 1957 • Page 41