Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000983
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Over 50,000,000 Americans saw the General Motors 50th Anniversary Show on NBC Television on Sunday night, November 17. It averaged a 54.1 share of audience-more viewers than watched all other networks and local stations combined. Jack Gould, The New York Times, wrote: ". . . rewardingly experimental in approach . . . artistic television of a high order . . . enormous style and imagination . . . followed no usual or conventional pattern ... It was a long forward step in creative musical work on television." Paul Molloy, Chicago Sun-Times, called it "... a spectacular blend of entertainment and thought . . . clacking off sparks of emotion like the belly of a braking train." Jack O'Brian, N. Y. Journal-American, wrote: "There could hardly be a bigger show this season." Helm, Daily Variety, wrote: "It had that golden glow from stem to stern . . . RCA color had the magnificence of a rainbow." Herschell Hart, Detroit News, said: "It was worthy of the sponsor's half-century celebration." John Crosby, N. Y. Herald Tribune, stated: "I know of no other medium except television . . . that would have done anything as unusual as the General Motors Show." The General Motors 50th Anniversary Show was an NBC Television production, written by Helen Deutsch and produced by Jess Oppenheimer. It takes its place with other great shows already seen on NBC this season-for example, Green Pastures, On Borrowed Time and Pinocchio. It is also a measure of others yet to come-Van Johnson in The Pied Piper of Hamelin; Mary Martin in Annie Get Your Gun, co-starring John Raitt; Maurice Evans in Twelfth Night; and the Shirley Temple Story Book series. For the exciting and original, look to . . . TELEVISION