Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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CONFIDENCE! As WTIC-TV enters its second full month of telecasting, more than 100 accounts have been signed . . . fifty were signed before WTIC-TV took to the air. Such confidence on the part of advertisers is inspired by the high standards of performance which have identified 33 years of radio broadcasting by WTIC . . . standards that today also mark the operation of WTIC-TV. Advertisers are also confident that WTIC-TV's clear and powerful signal now sells new customers who previously lacked good television reception. llplli rWTIC-TV HARTFORD, CONNECTICUT Serving Southern New England Broadcasting November 25, 1957 • Page 73