Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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trust your Aunt Abby. . . too far! Her opinions are interesting — of course. And she's sure to let you know — particularly when they concern television. But neither she nor all your other relatives should have too great a voice in evaluating a show. That's a job for pre-testing with impartial audiences. How?— By having the shpw*on film. Then you can test all you want — from here to Timbuktu— economically, efficiently. And on film, when you want to make changes— you just splice 'em in ! That's why a good show is a better show on EASTMAN FILM. For complete information write to: Motion Picture Film Department EASTMAN KODAK COMPANY, Rochester 4, N.Y. East Coast Division Midwest Division West Coast Division 342 Madison Ave. 1 30 East Randolph Drive 6706 Santa Monica Blvd. New York 17, N.Y. Chicago 1, III. Hollywood 38, Calif. or W. J. GERMAN, Inc., Agents for the sale and distribution of Eastman Professional Motion Picture Film, Fort Lee, N.J.; Chicago, III.; Hollywood, Calif.