Broadcasting Telecasting (Oct-Dec 1957)

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MANUFACTURING KVOO-TV blankets northeastern Oklahoma with the tops in network and local programming. This coverage is backed up by revealing market research, merchandising and promotion aids, and constant attention to your account and problems. "wampum" KVOO-TV blankets a Sibillion market. Out of the top 90 key industrial markets, Tulsa has the fastest dollar value growth of any city in the nation.* If you have something to sell, you can sell more of it in northeastern Oklahoma . . . over KVOO-TV. »U. S. Census of Mfg., U. S. Dept. of Commerce NOW A VAll-ABWEH A wide selection of good spots in popular participating shows. I.D.'s, 20 sec, and 1 minute spots in all classes. Check up to the minute availabilities with your nearest BLAIR-TV man. For current availabilities contact any office of Blair Television Associates. NEW COLOR CAMERA ANNOUNCED BY GE • Smaller size claimed for unit • Maker cites other features A new and smaller type of live color tv camera was introduced Wednesday by General Electric Co. at the opening of its new WGY-WRGB (TV) broadcast center in Schenectady, N. Y. J. Milton Lang, general manager of GE broadcast station operations, demonstrated a pre-production model of the new camera, under development more than a year at the GE technical products department in Syracuse, N. Y. Three image-orthicon tubes are used to pick up red, green and blue color signals. "But here, any resemblance to current available color tv cameras ends," Mr. Lang said. He said the camera weighs 215 pounds, about 75 pounds less than most models. Dimensions are 34x18x22 inches, about ten inches shorter, three inches narrower and an inch lower than current cameras, he added. Printed circuits and transistors are used to cut down size. This cut in size is expected to aid tv cameramen, especially in situations requiring downward panorama takes. Special circuitry is described as insuring truer registration of colors, with no blur or runover into other colors. A new optical system is said to eliminate the need for many glass surfaces through which color signals previously were required to pass. The result is improved color quality, Mr. Lang said. The system was developed by the GE laboratory. Paul L. Chamberlain., manager of marketing for broadcast and military equipment in the technical products department, said the reduced size and simplicity of the camera are in keeping with the company's established trend toward simplicity and minia THE NEW GE color television color camera, unveiled Wednesday, is demonstrated by trio of GE broadcast engineers who headed the development team that perfected the small-sized camera. Left to right, J. F. Wiggin, A. Gula and W. L. Shepard. turization of complex broadcast equipment. He said it will go into production in the immediate future. John Wall, broadcast equipment sales manager, said no price tag has been put on the camera but it will be priced competitively in the $50,000 color camera field. W. L. Shepard and J. F. Wiggin, GE broadcast development engineers, headed the team that perfected the camera, which has been put through tests at WRGB. Production models are to be shown at the NARTB convention in Los Angeles April 27-May 1. The camera is divided into hinged panels and plug-in assemblies. It has controls and operating features that permit on-the-spot adjustments in color registration. Once adjusted, it becomes mechanically and electrically stable, according to GE. Two of three camera cables required on current models are eliminated by new circuitry, the cable running to the control console. Former GE President Swope Dies; Was Director of RCA Units Gerard Swope, 84, former president of General Electric Co. and a former director of NBC and several RCA subsidiaries, died of pneumonia Wednesday at his New York home. Mr. Swope, who assumed GE's presidency in 1922 after working his way through the ranks of Western Electric Co., is credited with taking GE out of its exclusive incandescent lamp business and putting it into household product diversification. He retired from GE in 1939 but resumed the presidency in 1942 for two years while Charles E. Wilson held a government post. Survivors include his brother, former New York World Executive Editor Herbert Bayard Swope, three sons and a daughter. Baltimore's 3-Way Candelabra To Incorporate New T-l Steel Baltimore's three-way candelabra tv tower is scheduled to be erected next year incorporating a special steel, "T-l," developed by U. S. Steel Corp. for strength, compactness and economy. Construction of the new tower for WBAL-TV, WJZ-TV and WMARTV gets underway in February, a year after announcement of the joint project [Stations, Feb. 18]. Designed by Dresser-Ideco Co., Columbus, Ohio, the tower will provide three 107-ft. antennas, for a total height of 729 feet. The superstructure will rest on three 622-ft. legs, with points of the platform 100 feet apart. Legs of the structure will be JOHN PAOL SAID "don't give up the ship ...AMDV! DJPMT WVET RADIO R0CH ESTER, IW 1Q ANNIVERSARY Page 92 • November 25, 1957 Broadcasting