Broadcasting Telecasting (Oct-Dec 1957)

MANUFACTURING SHORTS Sylvania Electric Products announces "Sylouette," 21 -inch tv console with cabinet depth of 10-inches. Set utilizes 110 degree deflection tubes which are six inches shorter than those used in older deflection systems. Packard-Bell Electronics Corp., L. A., announces it expects sales of over $32,000,000 for fiscal year ended Sept. 30, 1957, and net profit after taxes of more than $1 per share. Camera Equipment Co., N. Y., announces it is exclusive U. S. dealer for Sharps color chart and grey scale. Chart shows in advance how colors will reproduce in monochrome in tv, cinematography, photography and graphic arts. General Precision Equipment Corp., N. Y., declares dividend of 60 cents per share on common stock, payable Dec. 15, 1957, to stockholders of record Nov. 27, 1957. Also for same date: quarterly dividend of $1.18% per share on $4.75 cumulative preferred stock; quarterly dividend of 40 cents per share on $ 1 .60 cumulative convertible preference stock and quarterly dividend of 75 cents on $3 cumulative convertible preference stock. Superscope Inc., Hollywood, is introducing "Sterecorder," portable recorder-reproducer of stereophonic sound which can be used anywhere for taping live performances and binaural broadcasts. Unit, priced at $549, comes equipped with two high impedance, dynamic microphones, hysteresis synchronous driver motor, two built-in preamplification and power amplification channels with separate controls and two P. U. meters. Fairchild Camera and Instrument Corp., Syosset, N. Y., announces new automatic self-feeding portable rapid film processing unit able to develop dry to dry 16 mm film at rate of up to 10 ft. per minute. Styled "Mini-Rapid 16," unit is priced at $1,250 and will be available for January delivery. Unit reportedly permits tv newsmen to air 100 ft. of film within 20 minutes after exposure. Raytheon Mfg. Co. announces opening of new 42,000 sq. ft. electronic laboratory in Santa Barbara, Calif., to be operated by company's government equipment division. 0RVILLE SAK> "THEY'LL KEVEB.GET, THAT TSjHfl OFF T we pro I HW22 TRADE ASSNS. 600 CLIENTS SEE TVB'S 'VISION' • Agency-advertiser delegates flock to Chicago meeting • Strategy for weathering 'storms' laid down for members Television, both as a medium and through its main promotional organization, is facing several storms on its road to stability and public recognition. The tempests: newspaper criticism, sales acceptance, space competition and toll tv. This was the message some 600 agencyclient representatives heard at the Television Bureau of Advertising's third annual membership meeting Friday at the Sheraton Hotel in Chicago. They got an up-to-theminute "Vision of Television . . . 1958" in a cellomatic presentation updating showings in Los Angeles and San Francisco some weeks ago. The delegates were told that tv must continue to do a good deal more blowing of its its own horn in combatting the competition against it, and must emphasize on-the-air promotion and aggressive selling. Additionally, they were told that TvB will carry the story to more and more advertisers and agencies with the theme that results should be measured in terms of sales results per dollar expended. The TvB board met Thursday, reviewing several topics, including new sales-promotion-research plans and the "take it to the people" project calling for actual air tv com mercials, built around such themes as family membership and community relationship. The board welcomed two new members — Joseph J. Weed, Weed Television Corp., and John Blair, John Blair & Co. They took office Friday simultaneous with the TvB membership meeting. A slate of directors and officers was up for nomination and election that afternoon. [See At Deadline]. Messrs. Weed and Blair start two and one year terms, respectively. Revised recent findings of TvB for 1958, delivered before a capacity agency-advertiser house at a Friday morning breakfast, claimed the tv advertiser has a built-in advantage because the homes that watch television the most are also the ones that spend most. The presentation said that homes in the under-$3,000 income group spend $18 a week for groceries and spend 29 hours per week with tv, while those in the overSi 10,000 group spend $52 a week for groceries and watch for 50 hours. Where the small family spends $18 on food and watches tv 23 hours per week, the presentation continued, the large family spends $35 and watches 58 hours. Time spent with newspapers in these same homes ranges from 10 to 15 hours a week, We call ours spotnik That's because with a spot campaign WBNS Radio can nick top sales off the $3,034,624,000.00 of spendable income in the rich Central Ohio Market. Out-of-this-world programming causes Pulse to give WBNS top rating in 315 out of 360 quarter hours, Monday through Friday, 6 a.m. to midnight. What better way for your sales missile to come through! Ask John Blair. WBNS RADIO COLUMBUS, OHIO WVET RADIO pochester,n.y: Broadcasti*"" November 25, 1957 • Page 95