Broadcasting Telecasting (Oct-Dec 1957)

TRADE ASSNS. continued THE new officer lineup of the Tennessee Assn. of Broadcasters following this month's convention in Gatlinburg is led by John P. Hart (seated, c), president-manager of WBIR-AM-TV Knoxville. who was elected president. He succeeds Frank Corbett of WGAP Maryville (seated, r) who becomes a director. Carter Parham (seated, 1), WDEF-AM-TV Chattanooga, is the association's new vice president. Standing (1 to r) are Henry Slavik, WMC-WMCT (TV) Memphis, TAB director: Henry Linebaugh, WATEAM-TV Knoxville, secretary-treasurer, and F. C. Sowell, WLAC Nashville, director. Highlights of the TAB's 11th annual convention were a broadcast address by Gov. Frank Clement and attendance at the Tennessee-Georgia Tech football game as guests of the U. of Tennessee, which participated in the broadcaster meetings. Cavagnaro Succeeds Taishoff As National SDX President Robert Cavagnaro, general executive of the Associated Press in charge of operations in the western states, was unanimously elected national president of Sigma Delta Chi, professional journalistic fraternity, at its closing session in Houston, Nov. 16. He succeeded Sol Taishoff, editor and publisher of Broadcasting, who became chairman of the executive council. Elected vice president in charge of professional chapter affairs was James A. Byron, news director of WBAP-AM-TV Fort Worth and former president of RTNDA. Edward Lindsay, executive editor of the LindsaySchaub Newspapers (WSO Y-AM-FM Decatur, part owner of ch. 3 WICA [TV] Champaign), was elevated to vice president in charge of expansion. Burt Marvin, U. of Kansas School of Journalism, was elected vice president in charge of undergraduate affairs. E. W. Scripps II, editorial staff of Rocky Mountain News, Denver, and Spripps-Howard radio and tv stations, was elevated from executive councilman to secretary, and Buren McCormack, business manager of Dow, Jones & Co., New York (Wall Street Journal), was re-elected treasurer. Re-elected executive councilmen were William Ray, NBC midwest news editor, Chicago; Robert M. White II, editor, Mexico (Mo.) Ledger and V. M. (Red) Newton Jr., editor, Tampa (Fla.) Tribune (WFLA-AMTV). Elected to the council to succeed James Pope, executive editor of the Louisville Courier-Journal (WHAS-AM-TV), was Walter Burrows, editor and publisher, Orange Coast Newspapers, Costa Mesa, Calif., and Prof. Robert Root, Syracuse U., Syracuse, N. Y., who succeeds Ted Scripps. Radio, Tv Ought to Scratch Each Other's Backs — Sowell Radio and tv broadcasters should cooperate "to see that whatever extra money is available goes into some form of broadcasting," F. C. Sowell, general manager of WLAC Nashville, Tenn., said in an address to Tennessee Assn. of Broadcasters, which met Nov. 1 1 at Gatlinburg. Mr. Sowell said, "A reasonable amount of scratching one another on the back can quickly prove of mutual benefit. Obviously, smart advertisers are cognizant of the coverage offered by radio, and few, if any, earmark all their advertising dollars for television." He suggested, for example, that if an advertiser buys tv as its air medium, telecasters should urge him to allot the rest of the budget to radio. "We in radio already are encouraging this procedure with excellent success," he said. Reviewing radio's recent progress, he reminded that there are 38.5 million auto receivers, more than the number of radio homes a decade ago. WESCON Changes Board Setup, Announces New Show Agreement A new executive structure for the board of the Western Electronic Show and Convention (WESCON) and a new contract between the West Coast Electronic Manufacturers Assn. and the Los Angeles and San Francisco sections of the Institute of Radio Engineers, which co-sponsor the annual technical convention and trade show alternately in Los Angeles and San Francisco, were approved at the annual business meeting. The chief change creates two new positions of equal rank representing the cosponsoring organizations: chairman of the board and chairman of the executive committee. L. W. Howard, president, Triad Transformer Corp., Los Angeles, was elected board chairman, representing WCEMA. Bruce S. Angwin, Los Angeles regional manager of General Electric's electronic components division, equipment sales, was elected chairman of the executive committee, representing IRE. Walter E. Peterson, director, electronics division, Radioplane division of Northup Aircraft Inc., Hawthorne, Calif., was named convention director. The show director is Hugh P. Moore, board chairman of Lerco Electronics, Burbank, Calif. WESCON-1958 will take place Aug. 19-22 in the Pan Pacific Auditorium, Los Angeles. The Sound of Quality U In a quality market of 14 counties where 598,800 people spent $1,016,738,000 — a per capita average of "1,885.00. ($204 above the national average. ) Salesmanagement's "Survey of Buying .a Power — 1957" For over 35 years the Quint-Cities' senior station (Davenport and Bettendorf, Iowa Rock Island, Moline and East Moline, Illinois) Col. B. J. Palmer, President Ernest C. Sanders, Manager Mark Wodlinger, Sales Mgr. woe RADIO J® . Peters, Griffin, Woodward, Inc. Tri-Clty Broadcasting Co., Davenport, Iowa Exclusive National Representatives Page 98 • November 25, 1957 Broadcasting