Broadcasting Telecasting (Oct-Dec 1957)

PROGRAMS & PROMOTIONS MOBILE FIELD DAY Mobile radio users are scheduled to let their hair down on present and future requirements of radio spectrum space at the Dec. 4 meeting in Washington of the Institute of Radio Engineers' Professional Group on Vehicular Communications. A two-hour panel discussion is scheduled for industrial, public safety, land transportation, common carrier and military radio users Dec. 5 at the Statler Hotel. The panel will be moderated by former FCC Comr. Edward M. Webster, and members will include FCC Chief Engineer Edward W. Allen Jr., Motorola Executive Vice President Daniel E. Noble, Washington engineering consultant C. M. Jansky Jr., AT&T radio engineer Francis M. Ryan and Atlantic Refining Co. communications manager Mason S. Collett. Another meeting on "Meeting the Demands for Vehicular Communications" will hear Curtis B. Plummer, chief of FCC's Safety & Special Radio Services Bureau, and Warren Baker, FCC general counsel. UPCOMING November Nov. 29: Opening session. National Assn. of Television-Radio Farm Directors, Chicago. December Dec. 6: NARTB Fm Committee, NARTB Hdqrs., Washington. Dec. 6: Board of governors, Canadian Broadcasting Corp., House of Commons, Ottawa. Dec. 9: UP newspaper editors of New York State, Hotel Syracuse, Syracuse. Dec. 10: NARTB Am Committee, NARTB Hdqrs., Washington. Dec. 18: "Resurgent New England," state broadcaster group organization meeting, Vendome Hotel, Boston. January Jan. 24-26: American Women in Radio & Tv, annual "Sight and Sound Seminar," Hotel Biltmore, Palm Beach, Fla. Jan. 30-31: 13th annual Radio & Television Institute, School of Journalism, U. of Georgia. February Feb. 1: Farm Broadcasting Day, celebration to be planned by NARTB and Dept. of Agriculture. Feb. 3-7: American Institute of Electrical Engineers, general meeting, Statler and SheratonMcAlpin Hotels, New York. Feb. 13-15: 11th annual Western Radio and Tv Conf., Bellevue Hotel, San Francisco. TED SAID: "IS EVSMMDY HAPPY T YOU KNOW WVET RADIO ?0CH ESTER, NY. Broadcasting 1Q .ANNIVERSARY I MW.22 KFOX Broadcasts Bonafide Buys A Consumers' Shopping Service has been instituted by KFOX Long Beach, Calif., to inform listeners of specific "good buys" to be found in the local shops. The station's "shopper" (an ex-buyer and college merchandising instructor) calls, unannounced, at shops within the station's influence area and tours at will, phoning in reports on the values and bargains encountered. The station reports that, "aside from bringing more housewives and family people to the KFOX audience and making retailers more aware of radio's pulling power, Consumers' Shopping Service is more evidence of radio's flexibility. It further shows how easily radio can depart from its supposed 'jukebox formula' to better serve its vast audience and its community." "SPEREFE" Formed by WGAR Northern Ohioans are "cordially invited to become members of SPEREFE (Society to Preserve and Encourage Radio Entertainment for Everyone)" by WGAR Cleveland in a folder it is mailing out announcing its series of 20 weekly concerts by the Cleveland Orchestra (Sat. 7:05 p.m. EST). KGAR's invitation goes on to say that, "It seems sound to us, for instance, to run a commercial on a $350 appliance in programs that appeal chiefly to adults. . . . And that's the reason why we continuously present the best in popular music and jazz." j^YBAKER'S \&) DOZEN w ograms W LH^f8" Indianapolis Your Sfotion for NEW Pi THIS "BAKER BOY" has been chosen by ch. 13 WLWI (TV) Indianapolis as its trademark. The station calls itself "The Baker's Dozen" to take advantage of its channel number. The signature is used on station breaks and in all promotion and merchandising planning. WINS Fan Wins German Shepherd WINS New York, disturbed about Laika, the Soviet "space dog," gave away a pedigreed German shepherd to the listener who submitted the most appropriate name for an "earthbound pup" and who promised never to allow it to be propelled into space. Picked from 12,134 entries, a four-year-old boy, ill with cancer, won the dog. He'll call his new pet "Anchor." THE JOY OF THANKSGIVING MUSIC in the SESAC REPERTORY Coming of the Pilgrims Fields of Grain Give Thanks and Praise to God Give Thanks Unto the Lord Harvest Holiday Harvest Time Hymn of Thanks and Praise Now Thank We All Our Lord O Give Thanks to the Lord Prayer of Thanksgiving Thanksgiving Thanksgiving Bells Thanksgiving Hymn and many, many more in the SESAC Transcribed Library "the best music in America" Sesac Inc. The Coliseum Tower 10 Columbus Circle New York 19, N. Y. November 25, 1957 Page 99