Broadcasting Telecasting (Oct-Dec 1957)

WAGA-TV ATLANTA, Ga., flew a plane over Grant Football Stadium during a game to promote its Grey Ghost series. The plane towed a streamer displaying the show's time, day and channel number to the crowd of 40,000. C-P Announces Contest Winners Colgate-Palmolive Co. announced last week that Grace McElveen, WAFB-TV Baton Rouge, La., and Charles Olson, WREX-TV Rockford, 111., are winners of $1,000 each for first prize in the company's summer promotion contest for The Millionaire series on CBS-TV. C-P also awarded prizes of $100 each to James A. Buck, WISH-TV Indianapolis; Robert G. Patt, WCBS-TV New York; Bill McClinton, WSTV-TV Steubenville, Ohio; Charles S. Cogan, WTHI-TV Terre Haute, Ind.; Robert H. Kimball, WAGA-TV Atlanta, Ga.; Doug Sundby, KHSL-TV Chico, Calif.; Robert B. Harris, WSEE-TV Erie, Pa.; N. L. Royster, WSVA-TV Harrisonburg, Va.; Shirley Zimmer, KLAS-TV Las Vegas; Ray Huffer, KDUB-TV Lubbock, Tex. Judging was on the basis of outstanding promotion on the series, which C-P sponsors. C-P agency involved is Ted Bates Inc. KLO's New D. J. Just Drops In An Air Force carnival was being held at about the same time as disc jockey Lew Holder was to join KLO Ogden, Utah, so the station decided that the arrival of its new staffer would not go unnoticed. On the carnival's opening day Mr. Holder donned parachute and was taken up in an Air Force plane. An estimated 10,000 spectators were introduced to the d.j. by seeing him jump from 3,000 feet and parachute safely to the ground. KGHF's 'Operation High School' "Operational High School" has become an annual event at KGHF Pueblo, Colo. For training purposes, the students from four local high schools — Central, Centennial, Pueblo Catholic and Pueblo County WDXI-TV Q I JACKSON, TENNESSEE ^ I Channel 7 = Covering | half million | people in | the mid | South | = Represented by Venard, Rintoul t, McConnell, Inc. = — participate in operating the station for one day, under the supervision of KGHF personnel. The event was instituted in 1956 and proved so popular KGHF decided to repeat it each year. WFMY-TV Sponsors Scholastic Art The 31st National Scholastic Art Awards, one of the nation's largest art contests, is being regionally sponsored by WFMY-TV Greensboro, N. C. The competition, nationally sponsored by scholastic magazines, is open to all junior and senior high school art students. WFMY-TV will arrange a regional exhibition at Elliott Hall (N. C.) Women's College and handle entries gathered by art teachers in its viewing area. Winning pieces of work will be sent to New York after the exhibition to be judged by distinguished artists and educators, for the national prize. In addition to tuition scholarships to art schools and colleges, national winners can receive cash awards totalling $20,000. Entries can be submitted in any of 28 categories covering all phases of creative art, from painting, fashion designing and ceramics, to weaving, leathercraft and photography. Mummy Gives 'Shock' to Baltimore "The Mummy," was the title of the program in the WBAL-TV Baltimore Shock! series Nov. 16, and the station featured a 3,500-year-old mummy in a "one-sided repartee" with the program's host to give it an added touch of realism. The mummy was presented in an Egyptian sarcophagus which post-dates her days on the Nile by 400 years. The mummy is owned by a local amateur archeologist who says it has presented problems to him: "There's a state law against keeping a dead body, but the Maryland attorney general's office told me he guessed it was all right for me to hold on to her, because the mummy's so old." Capt. Puget Plays Postman Children who watch The Capt. Puget Show over KOMO-TV Seattle (Mon.-Fri. 3:45 p.m., PST), are able to write to — and get a letter from — Santa Claus, postmarked "North Pole." The Captain is taking a trip to Alaska to supervise Santa's replies to the children and to see that they get postmarked from that area. All letters addressed to Santa care of Capt. Puget will have to reach him before he embarks for WHY PAY FOR DUPLICATE COVERAGE? M5et Grade "A" Coverage of Decatur-Springfield is'' with WTVP Q Complete 2-in1 Coverage of a BILLION DOLLAR MARKET with lowest cost per thousand. 1 time 10-second rate comparison: Station "A" Springfield (1 city coverage) $25.00 WTVP Decatur & Springfield (2-in-l coverage) $35.00 wifhout duplication or triplication \A/T\AD 213,000 W. ffbol T T ▼ m CHANNEL 17 M DECATUR, ILLINOIS REPRESENTED BY GILL-PERNA, INC. Broadcasting November 25, 1957 • Page 101