Broadcasting Telecasting (Oct-Dec 1957)

TUNES • NEWS • TIME soys I SELL MORE because my PULSE is ALWAYS so o o HIGH!! KSO SAN DIEGO, CALIF. SEE ...FOR JOE & CO., Inc. say it over WJR the radio station that reaches and influences the fifth richest market in the country. ..the Detroit-Great Lakes area. Here's WJR's primary coverage area. Ask your Henry J. Christal man for proof of WJR's dominance. The Great Voice of the Great Lakes WJR 1 Watts wrns p„ 50,000 Watts Detroit CBS Radia-Network PROGRAMS & PROMOTIONS continued the North Pole Dec. 14. He will be accompanied by one of the station's cameramen who will record highlights of their trip for showing on the program when they return. 'Maverick Jr.' Chosen by KTRK Youngsters under 13 had the chance to become KTRK (TV) Houston's "Little Maverick" in its contest promoting ABCTV's Maverick shows seen over the station each Sunday at 6:30 p.m. The children were asked to write in telling why they would like to be chosen Little Maverick and were judged by the station on their letters. The winner received a western outfit and tickets to the Shrine Circus in Houston. Evans7 Spoken Essays Now on Wax Dr. Bergen Evans' series of 15-minute '"spoken essays," broadcast on Westinghouse Broadcasting Co. stations, have been released by The Spoken Word Inc., N. Y., in an album of four long-playing phonograph records. The series was originally broadcast on WBZ Boston, WBZA Springfield, Mass.; KDKA Pittsburgh; KYW Cleveland, Ohio; WOWO Fort Wayne, Ind.; WIND Chicago, and KEX Portland, Ore. In addition, WBC has made the programs available for free use on educational and non-commercial stations. The album is entitled "Of Many Things," and among others includes: "The Humor of Sinclair Lewis," "The Function of the Critic," "The Responsibilities of Being Intelligent" and "Chaucer — The Last Civilized Man." KTBS-TV Gets Photos at the Fair To increase traffic to its booth at the Louisiana State Fair, encourage people to tune into its fall schedule and to get an idea of viewer preference, KTBS-TV Shreveport ran a contest whereby entrants had the chance to get their picture on tv. Contestants entered by dropping their snapshots into box at the station's State Fair booth with name, address and their favorite KTBS-TV program written on the back. The photographs were shown in ten second spots with copy behind each picture mentioning the owner's name and his favorite KTBS-TV show. On each of the seven days of the promotion, to which 1,183 entries were received, the station drew one of the pictures at random and gave the owner $10. A newspaper ad detailed the rules, and other advertising was handled by the station's own facilities. 'Name My Tune/ Asks WEIM D.J. Jack Richards, musical director-disc jockey of WEIM Fitchburg, Mass., is the composer of such popular hit songs as "He" (recorded by Al Hibbler and the McGuire Sisters) and "Queen of the Senior Prom" (Mills Brothers), and the station is revolving a contest round its talented staffer. Mr. Richards currently has a melody accepted by his publisher, but, as yet, it has no title. The contest calls for listeners to submit suggested names for the song, and the owner of the chosen title will receive 15% of the song's royalties. WNAC-TV BOSTON is buying time to advertise its shows from a competing media — local radio station WORL. The radio spots are aired during the day to plug the tv station's evening programs. Karl M. Frost (r), president of Frost Adv., is pictured signing the contract for its client WNAC-TV with Art Haley, general manager of WORL. KYA Encourages Use of Libraries To encourage people to utilize their local public libraries, KYA San Francisco has instituted a "Hidden Microphone" contest. The station has concealed a mike in one of the books in a Bay Area library and airs a clue to the book's identity and location each day to aid listeners in their search. The first one to find the miniature microphone will receive $100 cash award. Boston Tv Editors 'Decoyed' Boston newspaper tv editors reportedly received quite a shock when they were asked to report to Police Headquarters by a local policewoman. Their consciences were eased at finding it was a WBZ-TV Boston press preview to which they'd been "invited." The station premiered Decoy Nov. 10 (Sun. 10:30 p.m. EST) and, as the series deals with the adventures of a policewoman, WBZ-TV decided, with the cooperation of the police department, to afford the editors an insight into some of a policewoman's duties. To give the series more than the usual touch of realism, the guests toured the Bureau of Operations, receiving a description of a policewoman's varied assignments. Then, following lunch, the group saw the first in the Decoy series and were returned to their offices by squad car. . GIVE II SELL! 1 KOSI and KOBY : turnover products — not audience! ; BOTH RADIO STATIONS NO. 1 in HOOPER and PULSE 6 a.m. -6 p.m. average share KOSI • KOBY Denver San Francisco Mid-America Broadcasting Company Page 102 November 25, 1957 Broadcasting