Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001061
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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DECEMBER 2, 1957 THIRTY-FIVE CENTS BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Radio networks: Rebounding with new billings, listeners The 25-890 mc study: Hundreds of comments flood FCC K.C. Star sells WDAF-AM-TV to moviemen for $7.6 million Commercial tv in Britain: Matured medium in two years Page 27 Page 50 Page 62 Page 82 Where there's a Storz Station . . . there's RESPONSE generated by the kind of radio which — in each of these major markets — has more listeners than any other station MINNEAPOLIS-ST. PAUL WDGY is first . all-day average. Proof: Hooper (31.9%) . . . Trendex . . . Pulse. See Blair or General Manager Jack Thayer. KANSAS CITY WHB is first . . . All-day. Proof: Metro Pulse, Nielsen, Trendex, Hooper, Area Nielsen, Pulse. All day average as high as 48.5% (Nielsen). See Blair or General Manager George W. Armstrong. NEW ORLEANS WTIX is first All-day. Proof: Hooper (WTIX 2 to 1) ... Pulse. See Adam Young or General Manager Fred Berthelson. MIAMI WQAMis first . . . All-day. Proof: Hooper (42.1%) . . . Pulse . . . Southern Florida Area Pulse . . . Trendex. See Blair ... or General Manager Jack Sandler. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO.