Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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WHEELING: 37 ;* TV MARKET *Television Magazine 8/1/57 One Station Reaching The Booming Upper Ohio Valley NO. 1 OF A SERIES STEEL "Wheeling Steel is my job — has been for twelve years. I'm just one of 15,000 workers proud to be part of this 'mine-to-market' operation. It's hard work but we make good money and buy what we want. I get through at 3 and I'm ready to relax. WTRF-TV offers me and the wife the major part of our enjoyment. Of course, our five year old son is an important part of our family picture, too!" Ms N B iCi network color ; 7, WEST VIRGINIA wtrf tv s reaching new importance! WHEELING STEEL CORPORATION Operates eleven plants producing over twomillion net tons of steel ingots processed into pipe, tin and black plate, steel sheets and many byproducts. Fifteen thousand earn in excess of 90 million dollars annually. In 1958, the culmination of a 250 million dollar expansion program. Wheeling Steel— another dynamic factor in this spiraling market where 1 Vi million people spend over 2 billion annually. WTRF-TV influences these 425,196 TV homes with penetrating impact!