Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001064
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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more listeners are tuned to KRLD Radio Dallas than to any other full-time radio station in the state of Texas N.C.S. NO. 2 ONE ORDER — ONE BILLING — MAXIMUM COVERAGE— MINIMUM COST. KRLD, the oldest CBS affiliate in Texas, is the only 50,000 watt station in the Dallas-Fort Worth area not sharing its time and frequency with another station. This greatest of Southwestern markets, plus North Texas and Southern Oklahoma, can be delivered to you by KRLD at less cost per one thousand listeners. You need not divide contracts with two stations — you earn greater frequency discounts — you get maximum impact for minimum investment. Without a doubt, KRLD Radio 1080, CBS outlet for Dallas-Fort Worth, is the biggest buy in the biggest market in the biggest state. In this rapidly expanding market your basic advertising medium should be — MUST be — KRLD. KRLD is the radio station of The Dallas Times Herald, owners and operators of KRLDTV Channel 4. KRLD-TV, telecasting with maximum power from atop Texas' tallest tower, reaches out farther, with a strong clear signal, than any other TV station in Texas. KRLD Radio CBS DALLAS JOHN W. RUNYON Chairman of the Board CLYDE W. REMBERT President REPRESENTED NATIONALLY BY THE BRANHAM COMPANY 50,000 WATTS COMPLETELY SATURATE THE GREAT SOUTHWEST MARKET Page 4 • December 2, 1957 Broadcasting