Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001068
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

COVERAGE? Yes . . . but who's listening ? In WHB's 96-county world situated in Missouri, Kansas and Iowa IT'S A WHB PULSE! WHB is first in 432 of 432 H-hours 6 a.m. to midnight ( Pulse, Kansas City 96-county area . . . 6 a.m. to midnight, Monday through Saturday, Sept., 1957) Whether it be Metro Pulse, Nielsen, Trendex or Hooper . . . whether it be Area Nielsen or Pulse . . . WHB is the dominant first throughout . . . with audience shares consistently in the 40% bracket. And, WHB is the dominant first among every important audience-type! For WHB's unique combination of coverage and audience . . . talk to a Blair man ... or WHB General Manager George W. Armstrong. WHB Kansas City 10,000 watts 710 kc. s ~twt~ IONS TODAY'S RADIO FOR TODAY'S SELLING TODD STOR2, PRESIDENT • HOME OFFICE: OMAHA, NEBRASKA WD6Y Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City REPRESENTED BY JOHN BLAIR Sc CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. Page 8 • December 2, 1957 Broadcasting