Broadcasting Telecasting (Oct-Dec 1957)

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IN "BIG D"! (and growing bigger every day) These are just a few of the rating highlights which have made WFAA-TV the new and dominant leader in the greater DallasFort Worth market. Today WFAA-TV delivers the biggest audience in its history — NUMBER ONE from sign-on to sign-off! For the most amazing rating story you ever saw, check your October ARB or contact your PETRYMAN for full details! WFAA-TV DALLAS • CHANNEL 8 A television service of The Dallas Morning News Broadcasting National ARB 19.7 WFAA-TV ARB 27.3 "WYATT EARP" National ARB 32.1 WFAA-TV ARB 35.5 WFAA-TV ARB 29.1 "LAWRENCE WELK" National ARB 29.1 WFAA-TV ARB 31.3 December 2, 2957 • Page 13