Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001077
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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Rock 'n Roll Ratings ...the ADULT audience is tuned to WCFL Burke-Stuart Co., Inc., 60 E. 56th St., New York 22, N. Y. PL 1-4646 NEW YORK • CHICAGO • DETROIT LOS ANGELES • SAN FRANCISCO 50,000 WATTS Sure, we like 15 year olds, too, but your products' best customers aren't the teenagers — so why direct your sales message to them? WCFL's Balanced Programming (no rock 'n roll music before or now) is slanted to an audience with buying power. A recent survey made by the Midwest Research Bureau showed 83% of WCFL's audience composition to be adults — as against an average of 52% among 5 other Chicago independent stations. Isn't it smart to place your sales message where the listening audience can do and does do something about it? WCFL CHICAGO Marty Hogan, Station Manager Thomas E. Haviland, Commercial Manager 666 LAKE SHORE DRIVE MOhawk 4-2400 lOOO ON THE DIAL the Voice ot Labor Broadcasting December 2, 1957 • Page 17