Broadcasting Telecasting (Oct-Dec 1957)

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in Rochester Nick Nickson is unchallenged king of the afternoon airwaves . . . a personality whose civic activities make him a bed-rock part of the city that avidly tunes to him . . . eagerly buys what he seils. That's why "Nick Nickson's 950 Club", daily from 3 to 6 p.m., Sundays from 5 to 7:30 p.m. is one of WBBF's BIG BUY features . . . why WBBF has the "draw" power in Rochester JOE DEANE (daily 12:15-3:00 p.m. 6:15-8:00 p.m., Sunday 12:15-5:00 p.m.) MORT NUSBAUM (daily 7-10 a.m.) Like to hear more? Call VENARD, RINTOUL a McCONNELL, INC. WBBF, Rochester, N. Y. a star broadcasting station A* WTLB, Utica * WGVA, Geneva