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ADVERTISERS & AGENCIES continued
Delivering
on channel
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NEW ORLEANS
IN THE
CRESCENT CITY
Page 48 • December 2, 1957
WBKB (TV) and WNBQ (TV), all Chicago. But perhaps its biggest prestige package is its 3 Vi -hour Early Morning Program of good music on WFMT (FM), Chicago "fine arts" station.
Talman first turned to fm last April, found over a half million sets in the Chicago area and a sizable acceptance of WFMT. Ordinarily, according to Jonathan Pugh, Talman vice president and comptroller, it takes about a year to evaluate results from any radio campaign. In the case of the WFMT campaign, results have been tangible since last April, in the form of requests for new savings accounts and praise for sponsoring a good music program.
Spears Gets New Post at Lever
Robert G. Spears, marketing vice president of the foods division of Lever Bros. Co., New York, last week was named to assume senior staff responsibilities for the company's corporate activities and interest in the food industry. Robert McDonald, merchandising manager of Lever's Good Luck division since 1950, has been named to succeed Mr. Spears with the title of general manager of the foods division.
Muench Shuts Down Agency
C. Wendel Muench & Co., Chicago, is ceasing agency operation effective Jan. 1, 1958, and Mr. Muench is joining Henri, Hurst & McDonald, same city, in an executive capacity. Muench agency had billed about $1.5 million, handling Consolidated Foods Corp., Fox Deluxe foods, Monarch Brewing Co., and other accounts, some of them radio-tv advertisers, which Mr. Muench brings to HH&M, along with a halfdozen staff people. Mr. Muench reportedly joins as a vice president.
A&A SHORT
BBDO, N. Y., announces further expansion of its General Mills account with assignment of four new products: Lemon Custard Angel Food mix, Cream Puff mix, Cocoanut Macaroon mix and Chocolate Macaroon mix. Products will be introduced on CBS-TV's Burns and Allen Show, Garry Moore Show, Beat the Clock and The Verdict is Yours.
AGENCY APPOINTMENTS
Puget Sound & Columbia River Salmon Packers appoints Cole & Weber, Seattle, to conduct campaign on advantages of serving canned salmon.
Transcontinent Television Corp. (WGRAM-TV Buffalo, WROC-TV Rochester and WSVA-AM-TV Harrisonburg, Va.) appoints Weston Co., N. Y., for its corporate and station advertising.
McFadden & Eddy Assoc., Hollywood, appointed to handle public relations and publicity for KHJ-AM-TV Los Angeles.
U. S. Borax & Chemical Corp., 20 Mule Team Products Div., appoints McCannErickson Inc., L. A. office.
Broadcasting