Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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GOVERNMENT continued Billion Dollar Market in • Northern New England h Station Sells It Better! WCSH-TV in the Portland, Maine Trading Area 65% of Maine's retail sales dollars and 31% of New Hampshire's are spent in this 13-county market, and . . . WCSH-TV penetrates more of its 173,152 TV households than competing stations. (NCS #2) These viewers watch Channel 6 more . . . 329.5 quarter hours out of 420 polled, 83 for No. 2 station, 7.5 for No. 3. (Pulse area study May 1957) Ask your Weed-Television man to show you comparative coverage maps recently supplied to him. WCSH-TV PORTLAND, MAINE Planned and Manned for Sales Page 58 • December 2, 1957 ADJUSTING the portable antenna for the FCC's newest tv mobile monitoring unit to pick up the signal of a Baltimore station are FCC engineers Raymond L. Day (I) and Kenneth V. Preston. station projected its motion pictures on a ground glass plate mounted on a studio wall. The tv camera then was focused on the plate. "The quality of the picture may well be imagined," was the only comment made by the FCC engineer who came across this arrangement. While in the field, Mr. Day and Mr. Preston are assisted by an engineer assigned to the FCC region in which they are operating. Ghosting and reflection from moving vehicles are chief sources of interference for the field engineers. Another time-consuming and "frustrating experience" for the monitoring personnel is "to search for the small road that leads through a barnyard, forks at a lone pine tree, fords a creek and finally corkscrews up a mountainside . . ." to the station's transmitter. "We often have to call for help," reports Mr. Day. By their very methods of operation, Messrs. Day and Preston are convincing the station engineer and manager that "we are not just some more bureaucrats sent out from Washington to harass him." As this conviction grows, the mobile units are more and more able to provide mutual benefits to stations and the FCC. U. S., Mexico Reach Agreement On UHF Assignments Near Border The U. S. and Mexico last week reached an agreement on a table of allocations for uhf channels in border areas. The agreement, which now goes to the governments of the two countries for ratification, was reached after 1 Vi weeks of talks at the FCC [At Deadline, Nov. 18] and covers assignments within 200 miles of the border. No existing U. S. stations will be affected by the agreement but it was indicated some present allocations will have to be changed. Mexico currently is not using the uhf band. Representing the U. S. in the talks were Comr. Rosel Hyde, James E. Barr, Hart S. Cowperthwait, Bruce S. Longfellow, all of the FCC, and John S. Cross of the State Dept. Sr. Carlos Nunes, Mexican Ministry of Communications & Public Works, was in charge of the Mexican delegation. Broadcasting