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(This is one of a series of full page ads appearing regularly in the NEW YORK TIMES)
"Leading Stations ' Strategy Documented by Politz Research
Radio is the constant companion of the American people. It entertains and serves busy Americans no matter where they are— no matter what they are doing.
This unique characteristic of radio has been substantiated through a series of continuing studies conducted by Alfred Politz Research. In addition, Politz has revealed that the radio audience is intensely selective in its choice of stations. The combination of these two facts provide the nucleus of a successful advertising strategy called The Nation's Voice.
Because of this high selectivity on the part of the public,
it takes only 48 stations out of 3,000 now broadcasting to put 85% of America's adults within your reach.
The 48 stations comprising The Nation's Voice are located in the important centers of population. They reach the greatest number of adults. They have the listener's trust and confidence—by margins up to ten to one. And these listeners not only hear . . . they heed!
These facts have been confirmed again and again. There are seven separate Politz studies now available. Five of these present complete data for divergent markets served by in
dividual great stations The sixth, recently released, develops complete data for Upstate New York— served by four great stations. Now the latest study, conducted nationwide, adds new detailed information both on radio and on the reach and value of The Nation's Voice strategy.
This strategy is effective for budgets small and large. Whatever you are selling and whatever the appropriation, it will pay you to investigate the sales power of The Nation's Voice. Just call the nearest Christal office.
WBAL Baltimore KOA Denver KTHS LiHle Rock
WTMJ Milwaukee Represented Nationally by
FIRST ON EVERY LIST ARE THESE IB GREAT RAOIO STATIONS WAPI Birmingham v ft WBEN Buffalo
WJR Detroit KFI Los Angeles WHAM Rochester
WGY Schenectady KWKH Shreveport
WTIC Hartford WHAS Louisville WSYR Syracuse
WGAR Cleveland WDAF Kansas City WCKR Miami WTAG Worcester
HENRY I. CHRISTAL COMPANY, INC.
NEW YORK • CHICAGO • DETROIT • BOSTON • SAN FRANCISCO • ATLANTA