Broadcasting Telecasting (Oct-Dec 1957)

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Lcmphear Heads Rollins Sales; Walton Tops WNJR; Wencel, WBEE Appointment of Albert R. Lanphear to the newly-created post of director of sales for Rollins Broadcasting Inc. and the selection of Hal Walton and Robert A. Wencel as general managers of WNJR Newark and WBEE Chicago, respectively, were announced last week by President O. Wayne Rollins. The promotions are in line with current expansion of the seven am outlets and one tv station of Rollins Broadcasting. Mr. Lanphear, who will headquarter in LANPHEAR WALTON WENCEL Wilmington, Del., has been general manager of WNJR since 1953. He will be in charge of sales, sales research and development and sales promotion for all the Rollins stations and the national sales offices in New York, Chicago and St. Louis. Mr. Walton becomes WNJR general manager after serving as assistant manager. He formerly was with WAAM-TV (now WJZTV) Baltimore. Similarly, Mr. Wencel takes over as general manager of WBEE after serving as assistant manager at that Rollins station. He joined WBEE early in 1957 after serving at WJOB Hammond and WWCA Gary, Ind. Rollins stations, in addition to WNJR and WBEE, are: KATZ St. Louis; WGEE Indianapolis, Ind.; WRAP Norfolk, Va.; WAMS Wilmington, Del.; WJWL Georgetown, Del., and WPTZ-TV Plattsburgh, N.Y. WSPR Becomes Independent WSPR Springfield, Mass., dropped its ABN affiliation as of Nov. 23 and became an independent outlet, according to a statement by station President Alan C. Tindal. Mr. Tindal declared that this move will "not effect a major programming change. . . ." RETIRING after a 44-year career, George M. Burbach (1), general manager of Post-Dispatch stations KSDAM-TV St. Louis, Mo., was honored at a luncheon given by Post-Dispatch Publisher Joseph Pulitzer Jr. (c). Robert Sarnoff (r), NBC president, attending with other network executives, called Mr. Burbach a "true pioneer and leader in our industry." captured at last in TV spot news on SOU N ©©RAFT 16mm MAGNA-STRIPE RAW STOCK You can now get Soundcraft Magna-Stripe (film with pre-applied magnetic sound track) in raw stock form! The availability of Magna-Stripe Raw Stock, and equipment for its use -now enables you easily to convert from optical to magnetic sound track — to achieve living sound for your TV spot news films! Only Soundcraft's Magna-Stripe provides *Oscar-winning oxide formulation! Because optical developing processes cannot affect sound already recorded on Magna-Stripe, you can develop your films for maximum optical clarity. All the advantages of tape recording are yours with Magna-Stripe! First adopted in CBS-TV Newscasts — Magna-Stripe has won viewer and critic plaudits for "live" sound quality in spot news broadcasts. To learn how easily you can convert to Magna-Stripe Raw Stock ...write Soundcraft today! *1953 Academy of Motion Picture Arts & Sciences Award reeves SOUNDCRAFT corpo RATION 10 E. 52nd St, New York 22, N. Y. • West Coast: 338 N. La Brea, L. A. 36, California WORLD'S LEADING MANUFACTURER OF RECORDING FILMS Broadcasting