Broadcasting Telecasting (Oct-Dec 1957)

TRAVEL INCOGNIT( fm broadcasters throughout the country asking for organization details and expressing interest in forming similar associations in other areas, Mr. Kiefer said. If other fm station groups do form such area associations, he said, there is a possibility of establishing a national organization with which the regional associations could affiliate for the general advancement of fm broadcasting. National Radio Spot Up 30.9%, Says SRA Station Representatives Assn. last week reported that estimated national spot radio sales for the first nine months of 1957 totaled $144,462,000, representing a 30.9% increase over figures for the corresponding period of 1956. The estimated figures, compiled for SRA by Price, Waterhouse Co. from information supplied by association members, also show that total sales for the third quarter of 1957 amounted to $49,067,000, compared to $34,267,000" for the same period of 1956. Lawrence Webb, managing director of SRA, commented that "there appears to be no let-up in the national spot radio pace." He expressed the belief that total estimated sales for 1957 will approach $200 million. NARTB Information Access Unit Sets Meet Dec. 12 in New York NARTB's newly constituted Freedom of Information Committee, named Tuesday by President Harold E. Fellows, goes into action Dec. 12 at a critical point in the history of media access to public events. The committee's top assignment will be development of ways to cope with the latest blow to information freedom — the report of an American Bar Foundation special committee opposing any important change in Canon 35 [Trade Assns., Nov. 4]. This canon of the American Bar Assn., of which ABF is a separately chartered unit, opposes visual or any electronic broadcast coverage of court trials. ABA's House of Delegates, ruling body of the association, will meet Feb. 24-25 in Atlanta. The special committee report will be submitted at that time. Another ABA committee, the Bar-Media Conference Committee headed by Judge Walter M. Bastian of the U. S. Court of Appeals, District of Columbia, is expected to submit a report on the subject at the ABA meeting. Robert D. Swezey, WDSU-AM-TV New Orleans, has been reappointed chairman of the NARTB Freedom of Information Committee by President Harold E. Fellows. The group's Dec. 12 meeting will be held at the Waldorf-Astoria, New York. Other members of the newly constituted committee are: Edward F. Baughn, WPAG Ann Arbor, Mich.; Otto P. Brandt, KING Seattle; Joseph L. Brechner, WERC Erie, Pa.; Carl J. Burkland, WAVY Norfolk, Va.; Richard O. Dunning, KHQ Spokane, Wash.; Harold Essex, WSJS-TV Winston-Salem, N. C. Henry H. Fletcher, KSEI Pocatello, Idaho Frank P. Fogarty, WOW-TV Omaha, Neb. John S. Hayes, WTOP-AM-TV Washington This star-studded series has a million dollar look — actually is now at lowest cost per thousand. Used in unlimited combinations, David Niven in Star Performance, assumes every kind of programming role . . . and runs away with ratings, making him a top spot carrier. OFFICIAL FILMS, Inc. fg5!*f 25 West 45th Street, New York, N. Y. >^1^5r REPRESENTATIVES: Atlanta • Beverly Hills • Chicago • Dal/as • Minneapolis • San Francisco • St. Louis ...its words to the wise are sufficient TEtEPRflPTEB HEX "TelePrompTer helped us earn our reputation for superior live programs. Now we can guarantee the advertiser the natural assured delivery he anticipates and deserves. Even a food freezer salesman can't "freeze" on-camera with TelePrompTer." Mr. Frederick R. Griffiths Operations Manager WJAR-TV Providence, Rhode Island 'LLIE PjlOJVjJIkjl — 11 CORPORATION — — Jim Blair, Equip. Sales Mgr. 311 West 43rd Street, New York 36, N. Y., JUdson 2-3800 Our new TelePro 6000 rear screen projector reproduces every picture with the clarity and brightness of the original. Broadcasting December 2, 1957 • Page 77