Broadcasting Telecasting (Oct-Dec 1957)

INTERNATIONAL continued Canadian Legislator Charges CBC Tv Show Has 'Red' Pattern A sustaining quiz television program, Fighting Words, carried on CBC stations, was charged with threatening family ideals during debate in Canada's House of Commons at Ottawa Nov. 12. Henry Murphy, Liberal member for Westmoreland, N. B., charged CBC with following the Communist pattern in seeking to destroy the moral fiber of the nation and the family unit. His charges were based on two recent CBC programs, Fighting Words and Close-Up. The Fighting Words program involved a discussion of prostitution and homosexuality which Mr. Murphy said was embarrassing to parents. He charged allied subjects are discussed on this program, aired in his area from 5-6 p.m., when children are watching tv. (The program originates late in the evening at Toronto and is carried by kinescope to the Atlantic Coast provinces and western Canada.) Close-Up recently featured an interview with Joseph Salsberg, a former Communist member of the Ontario legislature who last summer parted with the Labor Progressive Party, Communist organization in Canada. Mr. Murphy took issue with CBC's view that the value of a program should not be judged by its rating. That is the only way to judge a program, he insisted. He charged CBC set itself up as the sole judge and jury in the matter and that CBC, by allowing Mr. Salsberg on the air, obviously assumed many Canadians want to hear the Communist line. He suggested that a standing committee of the House of Common be set up to investigate such complaints. CFJB-TV Begins Programming CFJB-TV are the call letters of a new ch. 5 station at Swift Current, Sask. The station, with 13.3 kw video and 6.65 kw audio, was scheduled to go on the air yesterday (Sunday) as Canada's first automatic tv station. Program control can be operated manually or can be fully automatic, providing precision switching and timing of program operation. William D. Forst is president and general manager and Walter S. Buffam, sales manager. Television Representatives Ltd., Toronto, and Forjoe-TV Inc., New York, are representatives. PEOPLE ADVERTISERS & AGENCIES mm John A. Crammer and Gordon C. Young elected executive vice presidents of BeechNut Life Savers Co. Before Beech-Nut Packing Co. and Lifesavers Inc. merged in August 1956, Mr. Young, now in charge of advertising, merchandising and promotion, was director and executive vice president of Lifesavers. Mr. Grammer was vice president and general counsel of Beech-Nut. His responsibilities now cover production and research. John Toland, formerly vice president, Erwin Wasey, Ruthrauff & Ryan, to Warwick & Legler N. Y., as executive vice president. ■*K Henry J. Opperman, radio-tv director, Geoffrey Wade Adv. named New York office manager. Mr. Opperman will continue as radio-tv director for agency. William Hoelle, chain store sales manager, Minute Maid Corp. (Hi-C fruit drink division), L. A., named national sales manager. Walter A. Bonvie, marketing and advertising director, Cott Beverage Corp. of New England, to Minute Maid. Orlando Fla., as advertising manager. A. D. Gage, formerly ► manager, Nash, Hudson and Metropolitan advertising, American Motors. Corp. to Geyer Adv. Inc., Detroit, account management staff. He has been assigned to automotive division account of American Motors. Charles Cassidy, radio-tv copy supervisor, Marschalk & Pratt Div., McCann-Erickson, N. Y., promoted to creative group head. < Albert R. Bochroch, partner, Gray & Rogers, Philadelphia, named to head its new marketing division, consolidation of marketing merchandising and research services. A WEEKLY REPORT OF FATES AND FORTUNES IN AKRON WAKR u tJt. to /{udimce . . .tit Qkmqge HOOPER, Akron, O., July -August ,1957 PULSE, Akron, O., July, 1957 NIELSEN, N. C. S. No. 2 Akron's Only 24 Hour News and Music Station ■ PO. RKE-STUART, INC. w York, Chicago, Detroit, Hollywood, Francisco KEN KEEGAN PO. 2-8811, Akron Page 88 December 2, 1957 Eileen Milling, vice president and public relations director, Bachenheimer Agency, N. Y., to Gore Smith Greenland Inc., N. Y., as public relations director and member of plans board. George B. Croll, art director, Erwin Wasey, Ruthrauff & Ryan, to Burke Dowling Adams, N. Y., in similar capacity. Fred A. Irwin, Geer, Dubois & Co., N. Y., named media director. Jayne Weber, formerly with Sears, Roebuck & Co., Chicago, to Holmes, Whitney & Assoc. Inc. there as sales promotion director. Barbara Marsak, formerly of Crossley, S-D Surveys and Erwin, Wasey & Co., has joined research department of Reach, McClinton & Co., N. Y., as project supervisor. Glen Hurlburt, composer and actor-performer, joins Guild, Bascom & Bonfigli Inc., S. F., as music director. Jack Kerr, vice presi ► dent-account supervisor, Hixon & Jorgensen Inc., L. A., to McCann-Erickson Inc. there as senior account executive. Bok Reitzel, formerly sales manager, CBS, Detroit, to Merchandising Factors Inc., S. F., as account executive. Lee Kriss, formerly business manager for tv dept. of Product Services Inc., to Walter I. Gould Productions Inc., N. Y., as administrative assistant. Alfred F. Hoyt, formerly director of publications, Telectro Industries Corp., Long Island City, N. Y., to Jack Gilbert Assoc., N. Y., public relations staff. Lucille Riordan, formerly advertising copy writer for California Mens and Boys Stylists, and Maureen Riordan, formerly copywriter with Hazard Adv. Co., N. Y., to radio-tv copy staff of N. W. Ayer & Son, N. Y. Charles H. Brennan Jr. has been transferred from Philadelphia to Chicago copy department. William S. Legler, formerly with Ruthrauff & Ryan, N. Y., joints Mottl & Siteman Adv., Beverly Hills, Calif., copy department. Bob Farrar, formerly radio-tv director, W. W. Sherrill Co. (advertising), Dallas, to Commercial Recording Corp. there as musical arranger-writer. Carlton Gilbert, director of advertising, United States Rubber Co., N. Y., appointed chairman of Assn. of National Advertiser's cooperative advertising service committee, succeeding Elmer Ward Jr., executive vice president and advertising director, Palm Beach Co., N. Y. Edith W. Krams Jr., media director, Anderson-McConnell Adv., L. A., and Robert C. Whaley of Whaley-Simpson, publishers representative, were married Nov. 29. Broadcasting