Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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DECEMBER 9, 1957 THIRTY-FIVE CENTS BROADCASTING THE B U S I N E S S W E E K L Y OF TELEVISION AND RADIO MWBMU||Wl|Jt Videotown '57: Blase audience demands program vitality ARB's new tune-in system could revolutionize ratings Local stations besiege FCC with bids for more power Slight sag seen for 1958 receiving set business Page 31 Page 34 Page 64 Page 92 BflpmBHRHnHHHBHDHBnRH WHOin IOWA— 3NE station, or 4? WHO is heard regularly by as many Iowa families as the next jour most popular Iowa stations combined!* Ask PGW for the proof. ^Educational stations excluded. for Iowa PLUS! Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Peters, Griffin, Woodward, Inc., National Representatives WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines WOC-TV, Davenport